SALES & MARKETING OFFICER

KEY RESPONSIBILITIES

• Develop and implement comprehensive sales and marketing strategies aligned with the firm's growth objectives.
  
• Identify and pursue new business opportunities through networking, referrals, cold outreach, and events.
  
• Build and maintain strong relationships with prospective and existing clients, including SMEs, corporates, NGOs, and government entities.
  
• Prepare and deliver compelling proposals, presentations, and pitches to potential clients.
  
• Coordinate and attend industry events, business forums, and professional networking functions in Nairobi and beyond.
  
• Track and analyse sales pipeline, conversion rates, and marketing ROI, and prepare monthly reports for management.
  
• Monitor competitor activity and market trends to inform strategic positioning.
  
• Support cross-selling of the firm's full range of services including audit, tax advisory, consultancy, and bookkeeping.

QUALIFICATIONS & EXPERIENCE

• Diploma in Marketing, Commerce from a recognised institution.
  
• Minimum of 2–4 years of experience in a sales or marketing role, preferably within professional services, financial services, or B2B environments.
  
• Demonstrated track record of meeting or exceeding sales targets.
  
• Familiarity with CRM systems and lead management processes.
  
• Understanding of the Kenyan financial/audit SME landscape and corporate market dynamics is highly desirable.
  

KEY COMPETENCIES

• Exceptional interpersonal, networking, and relationship management skills.
  
• Strong persuasive communication and presentation skills in English and Kiswahili.
  
• Self-motivated, target-driven, and able to work with minimal supervision.
  
• Creative thinker with the ability to develop innovative marketing campaigns.
  
• High level of professionalism and confidentiality in handling client information.Ability to work collaboratively across departments.

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