Sales & Marketing lead - Interior Fitouts

About the Company

Our client is a growing interior solutions and fit-out company specializing in custom joinery, workshop fabrication (including board cutting and edging), and end-to-end project execution. 

Operating for just over a year, the company is building a strong reputation for delivering practical, design-driven solutions across residential and commercial projects. The business offers a dynamic, hands-on environment with opportunities to grow into a leadership role as the company expands.

Key Responsibilities

Revenue Generation & Business Development

• Drive revenue generation by identifying and converting new business opportunities
• Ensure consistent cash flow through timely follow-ups, deal closure, and client commitment
• Generate leads through networking, referrals, partnerships, and outreach
• Manage the full sales cycle from lead generation to project confirmation
• Prepare and review quotations, proposals, and project briefs
• Build and maintain a strong and active sales pipeline
• Meet and exceed monthly and quarterly revenue targets

Team Leadership & Sales Performance Management

• Supervise and guide Showroom Sales Executives to achieve individual and team targets
• Monitor daily showroom activity, lead handling, and conversion performance
• Provide coaching on sales techniques, client engagement, and product knowledge
• Ensure timely follow-up on all leads, inquiries, and quotations
• Drive accountability for lead conversion and client acquisition across the team 

Client Acquisition & Relationship Management

• Oversee client acquisition efforts and ensure consistent growth of the customer base
• Manage key client relationships from initial inquiry through project completion
• Understand client needs and coordinate with design and technical teams to deliver suitable solutions
• Handle complex client requirements and escalations
• Build long-term relationships to drive repeat business and referrals
• Handle client feedback and resolve issues professionally

Customer Experience & Brand Management

• Ensure a high-quality customer experience across all client touchpoints
• Maintain strong brand perception through professional client engagement and service delivery
• Monitor client feedback and proactively address issues impacting satisfaction
• Ensure consistency in communication, service standards, and overall client journey

Marketing Execution & Lead Generation Support

• Plan and execute marketing activities to support lead generation and brand visibility
• Manage social media platforms, including content planning, posting, and engagement
• Work with an outsourced graphic designer to develop marketing materials and campaigns
• Coordinate promotions, partnerships, and showroom events
• Monitor market trends, competitor activity, and customer preferences

Project Coordination & Operations Alignment

• Work closely with the Operations Manager to align sales commitments with execution capacity
• Ensure smooth handover of confirmed projects to operations and technical teams
• Follow up on project progress and proactively manage client expectations
• Support clear communication between clients and internal teams

Reporting & Performance Tracking

• Track sales performance, pipeline status, and conversion rates
• Monitor marketing effectiveness, including leads generated and campaign performance
• Prepare weekly and monthly performance reports
• Provide insights and recommendations to improve revenue, conversion, and client experience

Qualifications & Requirements

• Diploma or Degree in Sales, Marketing, Business Administration, or related field
• Minimum 2-4 years’ experience in sales and marketing, business development, or client-facing roles
• Experience in interiors, construction, furniture, or fit-out industry is strongly preferred
• Basic understanding of interior design concepts, materials, and finishes
• Proven track record ability in meeting or exceeding sales targets and generating leads
• Experience in digital marketing and social media management
• Experience supervising or mentoring junior staff is an added advantage
• Strong commercial awareness and client management skills

Key Competencies

• Sales & Revenue Ownership: Strong ability to drive revenue, close deals, and take accountability for meeting sales targets and supporting cash flow
• Business Development & Lead Conversion: Proven ability to generate leads, build a pipeline, and consistently convert opportunities into paying clients
• Leadership & Team Performance Management: Ability to supervise, coach, and drive performance of Showroom Sales Executives, ensuring accountability and results
• Commercial Awareness: Strong understanding of pricing, margins, and balancing client needs with business profitability
• Customer Experience Management: Ability to ensure a high-quality client journey, manage expectations, and maintain strong brand perception
• Execution & Ownership Mindset: Hands-on, proactive, and results-driven with the ability to take initiative and deliver in a fast-paced environment
• Communication & Client Engagement: Clear, confident, and professional in engaging clients, presenting solutions, and managing relationships