Social Media & Community Manager East Africa

Are you a creative storyteller who lives and breathes digital trends? Do you have the unique ability to build vibrant online communities and turn complex social issues into engaging, shareable content?
If you are a high-energy digital native who wants to use your powers to restore sight to the 1 billion people currently living with uncorrected vision, we want to hear from you.

About us

Website: http://dotglasses.org/

Our purpose is to make basic eye care affordable and accessible to everyone.

Globally, 1 billion people need, yet cannot access, corrective eyeglasses, making it the largest unmet disability in the world. East Africa is home to 50 million of these people. For example, in Kenya 7.5 million people need eyecare, yet only 1.6 million can visit an eyecare provider. This results in over 75% of cases of vision impairment being preventable. This is made worse as even low-quality glasses are expensive, costing more than USD 20.

This has a huge impact on people’s lives. Vision is our most dominant sense. Without glasses it is challenging to earn an income, learn or live a quality life. It also hinders all development agendas governments and agencies may have. A student without glasses is 3x more likely to fall behind! Simply wearing glasses improves incomes by 18%, meaning people do not rely on others for daily tasks - which reduces exposure to financial theft and fraud.

Our solution is a revolutionary, award winning, design of eyeglasses frame and testing process that can be done without a vision care specialist. Dot Glasses distributors can provide eyeglasses for only KES 800 on average. The testing and assembly for each client is done instantly within 5 minutes. The glasses are sold through a diverse network of distribution partners in 8+ countries.

As we transition from start-up to scale-up, we’re looking for a versatile and driven Social media & community manager to craft compelling narratives that resonate with our diverse user segments from the rural farm-owner to the urban professional and manage our growing community of supporters, partners, and customers online.

Job Summary : What we are looking for in you

As the Social Media & Community Manager, you will be the primary voice of our brand across all digital landscapes in East Africa. You will craft compelling narratives that resonate with our diverse user segments from the rural farm-owner to the urban professional and manage our growing community of supporters, partners, and customers. Your goal is to increase brand awareness, foster trust, and drive engagement that leads to real-world impact.

Key Responsibilities:

Content Strategy & Creation:

●       Develop and execute a monthly social media calendar that balances direct sales messages with brand-building stories.

●       Produce high-quality visual content (photos, short & long-form videos) that follows our brand guidelines, focusing on people-centered, diverse imagery.

●       Tailor messaging for different platforms: professional and impact-focused for LinkedIn, and community-driven or humorous for Facebook, Instagram, Tiktok Etc.

●       Utilize our "Highlighter" graphic system and Chromatica typeface to ensure all posts are visually striking and consistent.

Community Management & Engagement:

●       Monitor and respond to comments, messages, and mentions in a timely and professional manner to build strong relationships.

●       Identify and engage with influential online groups, particularly those focused on religious, women-led, or wellness communities.

●       Turn customer success stories like those of teachers or farmers into powerful testimonials that counter inertia and myths about eyecare.

●       Elevate the Partner Voice: Capture and amplify the Dot Glasses success stories through the eyes of our distribution partners, showcasing how our vision kits seamlessly integrate into their existing operations.

●       Operational Excellence at the Last Mile: Illustrate the "Optical Shop in a Bag" in action, highlighting how our partners utilize our adjustable frames and 5-minute assembly process to serve their local communities.

●       Document Field Impact: Systematically record and showcase the results of our offline initiatives, including community activations, rural outreaches, and large-scale vision camps.

Growth & Analytics:

●       Track and analyze key performance metrics (reach, engagement, conversion) to optimize content performance.

●       Manage a small digital marketing budget to boost high-performing posts and reach new distributors or end-users.

●       Stay ahead of social listening trends to ensure Dot Glasses remains a relevant thought leader in health and medtech.

This Job Might Be for You If You:

●       Are passionate about creative storytelling, brand growth, and digital impact.

●       Love both the strategy and the execution of marketing.

●       Have a keen eye for design and attention to detail.

●       Are curious, resourceful, and ready to wear multiple hats.

●       Can multitask, stay organized, and follow up effectively.

●       Want to make a social impact by supporting access to affordable eye care.

●       Enjoy working in a diverse, mission-driven, fast-growing organization.

Requirements & Qualifications:

Essential:

●       Experience: 3+ years of experience in social media management, content creation, or digital communications.

●       Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

●       Technical Skills: Proficiency in graphic design and video editing tools (Canva/Adobe/capcut) and social media management platforms.

●       Communication: Exceptional storytelling skills in both English and Swahili.

●       Mindset: A creative "disruptor" who can take a 700-year-old technology and make it feel new and exciting.

●       Experience with Mailchimp, WhatsApp Business, and social media scheduling tools.

●       Strong communication skills in English. Swahili and/or French is a bonus.

●       Experience working for a social impact venture or an NGO.

●       Skills in photography or mobile video editing.

Compensation & Benefits:

●       Base Salary: KES 35,000–40,000 based on experience and market standards.

●       Performance Bonus: Based on personal and company.

●       Medical cover: For self and two dependants

●       Training & Development: Access to digital skills and design learning opportunities.

●       Flexible Work Arrangements: Hybrid work possible after probation.

●       Training & Development: On-the-job coaching and professional growth opportunities.

●       Team Lunch:  Served in the office Mondays to Fridays

Does this sound like the job for you?
Send us your CV and a one-page cover letter. Tell us:

●       Why you want to work at Dot Glasses

●       What makes you a great fit for this role

●       A link to your portfolio or 3 sample works you’ve done.

If this isn't for you but you know someone perfect for it—share this JD with them!

Deadline: Rolling applications ( Applications are reviewed as they come)
Location: Nairobi, Kenya                                            

Contract: Full-time