Brand Manager

Key Responsibilities

Brand Strategy & Execution

·       Develop and implement a brand strategy aligned with the company’s vision and business objectives.

·       Define and refine brand positioning, messaging, and identity to differentiate the brand in the competitive fintech and payments landscape.

·       Create and enforce brand guidelines for internal and external communications.

Campaigns & Marketing Management

·       Design, plan, and manage integrated marketing campaigns across digital, social, content, ATL, BTL, and experiential channels.

·       Collaborate with product and sales teams to deliver campaigns that drive awareness and measurable business outcomes.

·       Oversee the development of creative assets, including PR materials, product content, and multimedia.

Analytics & Performance Measurement

·       Set KPIs for brand awareness, engagement, recall, and customer satisfaction.

·       Track and report on campaign performance, brand equity, and ROI.

·       Conduct market analysis, consumer insights studies, and competitive benchmarking.

Stakeholder Engagement & Partnerships

·       Collaborate with cross-functional teams (Product, Sales, Customer Success, Compliance, Finance, HR) to embed brand values into the customer journey.

·       Manage external agencies, PR firms, and media partners to deliver high-quality campaigns.

·       Represent the company at industry forums, conferences, and partnership events.

Budget & Resource Management

·       Manage the brand and marketing budget effectively, negotiating vendor contracts and ensuring maximum ROI.

·       Deliver campaigns on time and within budget.

Secondary Responsibilities

·       Champion internal brand culture, aligning staff with brand values.

·       Oversee digital branding, SEO, and social media presence.

·       Monitor brand reputation, manage crisis communication, and implement proactive PR strategies.

·       Explore innovative tools and trends (AI-driven personalization, influencer marketing, etc.) to enhance brand impact.

·       Support CSR and community initiatives that reinforce brand purpose.

Qualifications:

·       Bachelor’s degree in Marketing, Business Administration, Communications, or related field.

·       Master’s degree or MBA preferred.

·       Professional certifications in Marketing (CIM, Digital Marketing, etc.) highly desirable.

·       5–7 years of progressive brand management experience, ideally in fintech, payments, banking, telecoms, or technology.

·       Proven success in developing and executing impactful brand strategies and integrated campaigns.

·       Experience managing regional or cross-border brands across Africa is an advantage.

·       Strong digital marketing, analytics, and content management experience.

Skills & Competencies:

·       Strategic thinker with the ability to align brand direction to business goals.

·       Strong analytical skills to translate data into actionable insights.

·       Creative, innovative, and adept at designing compelling brand experiences.

·       Excellent leadership, collaboration, and communication skills.

·       Proficiency in SEO, SEM, social media, content marketing, and automation tools.

·       Highly adaptable, customer-focused, and able to thrive in a fast-paced environment.