EVENTS COORDINATOR

JOB TITLE:EVENTS COORDINATOR

NATURE OF JOB: FULL TIME

INDUSTRY: FMCG

SALARY: KSHS.50,000

JOB LOCATION:INDUSTRIAL AREA

DUTIES AND RESPONSIBILITIES

Marketing Calendar Execution

• Implement events and activations aligned with the annual marketing plan.
• Collaborate with sales and marketing teams to ensure synchronization with commercial objectives.
• Monitor the marketing calendar and ensure timely rollout of planned activities.
• Train and manage Brand Ambassadors (BAs) in all activities and ensure they have submitted daily and weekly reports before payments.  

Event & Activation Logistics

• Coordinate logistics for brand activations, exhibitions, community engagements, and samplings.
• Manage branding material, permits, and supplier coordination.
• Supervise setup and breakdown of event sites and ensure compliance with branding guidelines.

Budget & Resource Management

• Execute approved activities within the designated budget.
• Ensure vendor selection and procurement follow company value-for-money principles.
• Submit budget reconciliations and financial reports post-activity.

Field Execution and Quality Control

• Conduct site visits and supervise field teams during activations.
• Ensure consistency in brand messaging and consumer experience.
• Monitor the use and condition of branded assets.

Reporting &Post-Event Analysis

• Deliver post-activity reports including KPIs (e.g., reach, leads, sampling rate) daily, weekly and Monthly.
• Maintain photographic and narrative records of activations.
• Capture insights from clients, events participants and recommend improvements for future events.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree in marketing, communication or related
• 2-3 years experience in brand promotion within the FMCG sector
• Previous experience in a marketing or manufacturing company is an added advantage
• Excellent organizational and communication skills
• Ability to work under pressure and manage multiple events simultaneously.