Sales Manager – Checkoff Loans

Success in the First 90 Days

•  Establish a regional sales team across at least 5 key counties.
•  Recruit and onboard 50+ field marketers and agents.
•  Generate 50+ leads per region per day through direct outreach, activations, and partnerships.
•  Secure at least 3 new MOUs with institutional checkoff partners (e.g., police, hospitals, county staff).
•  Deliver quality checkoff loan disbursements.

Candidate Snapshot

Requirement Expectation

• Experience 5+ years in microfinance or banking sales
• Leadership 3+ years managing regional field sales teams
• Product Focus Checkoff loans, payroll financing
• Team Size Managed 70+ agents across multiple regions
• Education Degree or Diploma in Business/Sales/Marketing
• Tech Proficiency CRM systems, MS Office, reporting dashboards
• Age Range 28 to 45 years
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Core Competencies and Must-Have Skills

Sales Strategy & Execution

 Proven success in achieving and exceeding monthly disbursement targets.

 Skilled in managing the agency model of sales and leading regionally distributed teams.

 Expert in pipeline management, field lead generation, and shortening the sales cycle.

Able to craft and execute tailored marketing and outreach strategies for diverse counties.

Institutional Partnerships

• Strong track record in building partnerships with:

o Government agencies (national and county)

o Police and security departments

o Public hospitals and health workers

o Driving schools and training institutions

•  Adept at negotiating MOUs and partner onboarding to scale payroll-based lending channels.

Product Development & Market Intelligence

•  Strong product development instincts based on field insights and borrower needs.
•  Gathers and leverages market intelligence to adapt pricing, features, and processes.
•  Launches product iterations and variants to suit emerging client segments and markets.

Performance &  Operations Management

•  Tracks KPIs using CRM platforms and sales dashboards.
•  Oversees lead tracking, follow-ups, team activity, and regional reporting.
•  Collaborates closely with credit and collections teams to ensure end-to-end loan quality.

Technical & Communication Skills

•  Proficient in Microsoft Excel, PowerPoint, and Word.
•  Conversant with CRM platforms (e.g., Zoho, Salesforce) and mobile coordination tools like WhatsApp Business.
•  Smart, articulate, and highly presentable, with strong written and verbal communication skills.

Key Performance Expectations

•  Maintain or exceed Kshs. 385M in monthly checkoff loan disbursements.
•  Grow checkoff loan customer base by 15% within 6 months.
•  Reduce absolute arrears by Kshs. 10M monthly through coordination with collections.
•  Ensure 90% team productivity rate, with high compliance to field sales processes.
•  Launch at least 3 new regional marketing campaigns per quarter.

Cultural and Organizational Fit

•  Results-driven, action-oriented, and comfortable in field-intensive roles.
•  Aligns with values of integrity, ethical sales, and customer-centric delivery.
•  Able to work independently with a bias for measurable impact.
•  A strategic thinker with a builder mindset—willing to roll up sleeves and lead from the front.

This role is ideal for seasoned sales professionals who’ve built and led high-performing checkoff sales operations in microfinance, with strong government partnerships, field expertise, and a drive to scale impact through leadership.