Sales Manager – Logbooks and LPO Financing

Criteria Requirement

• Experience 5+ years in banking/microfinance
• Leadership 3+ years managing regional sales teams
• Team Size Managed 50+ direct reports (Team Leaders/Marketers)
• Industry Microfinance, asset finance, credit institutions
• Education Degree or Diploma in Business, Sales, Marketing, or related
• Technical Skills MS Office, CRM tools, pipeline dashboards
• Soft Skills Smart, presentable, excellent communicator

Must-Have Qualifications

•  5+ years of progressive experience in sales within banking or microfinance, with deep knowledge of secured credit products.
•  3+ years in a sales leadership role, managing field-based team leaders and agents across different regions.
•  Demonstrated success in overseeing logbook loan and LPO financing portfolios.
•  Experience implementing and scaling the agency model of sales.
•  Ability to recruit, train, and supervise sales agents and marketers to achieve disbursement targets.

Core Competencies

Sales Leadership & Execution

•  Skilled in developing and executing sales strategies across regions to meet monthly and quarterly disbursement goals.
•  Strong pipeline management expertise, from lead sourcing to closure.
•  Adept at on-ground activation, community outreach, and direct lead generation.
•  Experienced in setting performance KPIs, field reporting, and CRM usage.

Partnership & Market Growth

• Proven ability to establish partnerships with:

o Car yards

o Vehicle importers

o Corporate clients for LPO financing

o Government-linked agencies

• Ability to identify and tap into new business corridors and underserved regions. 

Product Development & Market Intelligence

•  Hands-on involvement in developing and refining loan products to meet local market needs.
• Skilled in collecting market intelligence and competitor data to drive product and campaign improvements.

Tech & Professionalism

•  Proficient in Microsoft Office Suite (Excel, PowerPoint, Word).
•  Comfortable using CRM platforms (e.g., Zoho, Salesforce, MS Dynamics).
•  Smart, presentable, and excellent in verbal/written communication.

Desirable Extras

•  Certificate in Sales Management, Digital Marketing, or related field.
•  Familiarity with field-based campaign tools, digital lead capture, or USSD/SMS integration for outreach.
•  Ability to handle government frameworks and compliance related to secured credit facilities.

Performance Expectations

•  Achieve 20–30% growth in loan disbursements within the first 6 months.
•  Launch at least 2 regional sales activations per month.
•  Onboard 5–10 new car yard or LPO-related partners in the first quarter.
•  Maintain 80%+ team target achievement rate across all regions monthly.
•  Deliver monthly sales forecasts, team performance dashboards, and lead conversion reports.

Cultural & Organizational Fit

•  High integrity, action-oriented, and self-motivated.
•  Thrives in fast-paced, target-driven environments with field activity.
•  Passionate about financial inclusion and transforming communities through credit solutions.

Ideal for candidates who have successfully scaled regional credit sales teams in microfinance institutions, led aggressive disbursement campaigns, and forged long-term asset-based lending partnerships.