3 weeks ago
Sales & Marketing Manager - Medical Equipment
Kaziweza Limited
Sales
Healthcare
KSh
105,000 - 150,000
Easy Apply
Job Summary
To lead and manage all sales and marketing activities for the organization’s portfolio of orthopedic and rehabilitation products.
- Minimum Qualification : Bachelors
- Experience Level : Senior level
- Experience Length : 5 years
Job Description/Requirements
Job Purpose:
To lead and manage all sales and marketing activities for the organization’s portfolio of orthopedic and rehabilitation products. This role is responsible for driving revenue, increasing market share, promoting brand visibility, and strengthening customer relationships with healthcare professionals, hospitals, distributors, and retail partners.
Key Roles and Responsibilities:
1. Sales Strategy & Execution
- Develop and implement a robust sales strategy to achieve revenue and growth targets.
- Identify and cultivate relationships with key clients such as hospitals, orthopedic clinics, rehabilitation centers, physiotherapists, doctors, and medical distributors.
- Manage institutional sales and tenders, especially with government, hospitals, rehabilitation clinics, pharmacies and healthcare networks.
- Monitor competitor activities and recommend pricing and product positioning strategies.
- Identify and explore new business opportunities to maximize market coverage and revenue growth.
2. Marketing Management
- Plan and execute marketing campaigns to promote orthopedic and rehab products (e.g., Orthopedics supports and braces, mobility aids, Physiotherapy equipment’s etc.).
- Develop marketing materials, product brochures, presentations, and digital content.
- Organize and participate in medical conferences, CMEs (Continuing Medical Education), and awareness trainings.
- Manage the company’s digital presence including websites, social media platforms, and online advertising.
- Conduct market research to understand trends, customer preferences, and new opportunities.
- Ensure customer satisfaction by addressing concerns promptly and ensuring the timely delivery of products.
3. Product Promotion & Training
- Train internal sales teams and external healthcare partners on product usage and benefits.
- Collaborate with product development or manufacturing teams to refine product offerings based on market feedback.
- Launch new products in the market and ensure adequate promotional support.
4. Reporting & Analysis
- Maintain CRM systems to track leads, opportunities, and client communications.
- Analyze sales data, prepare regular performance reports, and share insights with senior leadership.
- Forecast sales, plan budgets, and control marketing expenses within allocated limits.
5. Team Leadership and management
- Supervise, Mentor and motivate a team of field sales representatives to achieve individual and team sales targets.
- Lead the sales team in driving product distribution and increasing market penetration across East Africa
- Provide training and guidance to ensure the sales team is equipped with the necessary skills and product knowledge to succeed.
- Establish performance metrics and regularly review progress with team members.
- Act as a coach and mentor, nurturing talent, addressing gaps, and motivating the team to exceed targets.
6. Revenue & Business Growth Leadership
- Own and be accountable for achieving monthly, quarterly, and annual revenue targets.
- Use historical data and pipeline analysis to project sales trends and develop contingency plans.
- Lead efforts to not just gain new clients but expand the share of wallet with existing customers through upselling, cross-selling, and education.
7. Data-Driven Decision Making
- Use CRM and analytics tools to monitor sales funnel efficiency, campaign ROI, and team productivity.
- Stay ahead of competitors by analyzing pricing, product innovation, and market activities.
- Lead planning for sales and marketing budgets and ensure effective ROI from all sales and marketing investments.
Qualifications:
- Bachelor’s degree in Sales and Marketing, Business Administration, Biomedical Engineering, Life Sciences, or a related field.
- Minimum 5 years of sales and marketing experience, preferably in orthopedic, rehabilitation, or medical device industries.
- Proven track record of achieving sales targets and managing marketing campaigns.
- Strong knowledge of orthopedic and rehabilitation products, their uses, and customer base.
- Excellent communication, negotiation, and leadership skills.
- Willingness to travel for client meetings, exhibitions, and field visits.
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