Sales & Marketing Officer

Responsibilities:

· Develop and execute effective sales and marketing strategies that align with the company's growth objectives.

· Manage and grow our digital presence across social media platforms, website, SEO, email campaigns, and online ads.

· Oversee content creation for social media, graphics, promotions, and product marketing.

· Leverage traditional marketing strategies (e.g., print, events, and activations) to complement digital efforts.

· Monitor market trends and competitors to identify opportunities for outreach and brand positioning.

· Prepare and manage marketing budgets; track spend and return on investment.

· Analyze campaign performance and provide regular reports with insights and recommendations.

· Collaborate with internal teams to ensure brand consistency and customer satisfaction.

Qualifications & Experience:

· Degree in Marketing, Business, or a related field.

· At least 4 years of relevant experience in a similar role, ideally within a growing business or SME.

· Strong skills in digital marketing, social media management, and graphic tools (e.g., Canva, Adobe Suite).

· Solid grasp of traditional marketing tactics and how to integrate them with modern approaches.

· Ability to work independently, take initiative, and contribute to strategy and execution.

· Knowledge of budgeting, reporting, and business development.

· Excellent communication and interpersonal skills.

What We Offer:

· A leadership role with autonomy and room to make an impact

· A collaborative team and open-minded management

· Opportunity to build and shape the marketing function

· Fixed salary of Ksh 60,000 - 75,000 Gross, with potential for performance-based growth

· Medical Cover upon successful completion of your probation period