SALES REPRESENTATIVE (ALCOHOLIC BEVERAGES) – HORECA

JOB TITLE: SALES REPRESENTATIVE (ALCOHOLIC BEVERAGES) – HORECA

NATURE OF JOB: FULL TIME

INDUSTRY:ALCOHOLIC BEVERAGES

SALARY: KSHS.30,000 + 6,000TRANSPORT +1,000 AIRTIME & INCENTIVES

JOB LOCATION:NAIROBI

DUTIES AND RESPONSIBILITIES

Sales & Business Development

• Drive sales of alcoholic beverage products (wines, spirits, etc.) to Hotels, Restaurants, and Bars (HORECA).
• Identify, engage, and onboard new HORECA clients to expand the customer base.
• Develop and execute territory sales plans and strategies to meet and exceed set sales targets.

Client Relationship Management

• Build and maintain strong, long-lasting customer relationships within the HORECA sector.
• Provide clients with product training, promotions, and tastings where applicable.

Market Expansion & Brand Promotion

• Launch and promote new brands or product lines in the market.
• Monitor and evaluate the performance of new product introductions in client locations.
• Ensure proper visibility and merchandising of brands at client premises.

Operational & Administrative Duties

• Prepare and send professional quotations, order confirmations, and follow-up emails.
• Monitor deliveries to ensure timely and complete fulfillment of client orders.
• Manage account receivables by following up on outstanding payments.

Reporting &  Analysis

• Maintain accurate records of sales activities, client feedback, and market trends.
• Submit weekly and monthly sales reports to the Sales Manager.
• Provide insight and recommendations based on competitor activity and customer needs.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Minimum of 2–3 years of proven sales experience in alcoholic beverage distribution within the HORECA sector
• Prior experience with launching and promoting new alcohol brands is a strong advantage
• Deep understanding of the HORECA channel operations and purchasing patterns
• Excellent negotiation, presentation, and communication skills
• Strong written English and ability to compose professional business emails
• Proficiency in MS Office Suite (Word, Excel, PowerPoint, Outlook)