Social Media Executive

Job Title: Social Media Executive
Reports To: Marketing & Communications Lead
Employment Type: Full-time

Key Responsibilities

1. Photography & Visual Content Creation

• Capture high-quality photos of vehicles, riders, events, and behind-the-scenes moments.
• Ensure all visuals reflect a consistent style aligned with brand identity and tone.
• Organize, label, and archive visual assets for easy access and reuse across campaigns.

2. Videography & Editing

• Shoot and edit engaging videos for social platforms — including Reels, TikTok, YouTube Shorts, and LinkedIn.
• Create story-driven, authentic short-form and long-form video content using mobile and desktop editing tools.
• Work closely with riders and internal teams to produce relatable and impactful videos.

3. Social Media Management

• Plan, schedule, and publish posts across Instagram, Facebook, LinkedIn, TikTok, and YouTube.
• Write engaging captions, hashtags, and calls-to-action that reflect the brand’s voice.
• Engage with online communities by responding to comments, messages, and emerging trends.

4. Content Performance & Insights

• Track and analyze engagement metrics across platforms on a weekly basis.
• Provide actionable insights and recommendations for improving performance.
• Stay informed on platform updates, algorithm changes, and best practices.

5. Team Collaboration & Field Work

• Partner with operations and rider teams to capture authentic, real-time stories.
• Support product launches, marketing campaigns, and community events through live coverage.
• Represent the brand with professionalism and creativity during shoots and events.

Qualifications & Skills

• Proven experience in social media management, photography, and videography.
• Proficiency in editing tools such as Canva, CapCut, Adobe Premiere, Lightroom, or Filmora, plus familiarity with AI-based editing tools.
• Strong storytelling instincts, attention to detail, and visual creativity.
• Ability to work independently, manage multiple projects, and adapt in a fast-paced environment.
• Familiarity with mobility, tech, or lifestyle brands is an added advantage.