SOCIAL MEDIA & TIKTOK EXECUTIVE

JOB TITLE:SOCIAL MEDIA & TIKTOK EXECUTIVE

NATURE OF JOB: FULL TIME

SALARY:KSHS. 30,000

JOB LOCATION:RUIRU

DUTIES AND RESPONSIBILITIES

Content Creation & Management

• Ideate, plan, script, and produce high-quality, engaging, and trendy TikTok videos to market the company’s products, services, or brand personality.
• Design and execute weekly and monthly social media content calendars, aligning with the brand voice and marketing objectives.
• Create and post multimedia content (videos, images, GIFs, text) across platforms including TikTok, Instagram, Facebook, X (Twitter), and others as needed.
• Edit and optimize content for each platform using mobile and desktop editing tools like CapCut, Canva, InShot, Adobe tools, etc.

Social Media Strategy

• Develop and implement social media strategies to grow followers, increase engagement, drive traffic to the website, and boost brand visibility.
• Research and identify new trends, challenges, audio clips, memes, and viral content styles to creatively adapt for the brand.
• Conduct competitor analysis to stay ahead of industry trends and inform strategy.
• Recommend innovative campaigns, reels, or influencer collaborations to increase reach and ROI.

Community Engagement

• Actively manage and engage with the online community: respond to DMs, comments, mentions, and inquiries across platforms in a timely and professional manner.
• Maintain a consistent and friendly brand tone in all social interactions.
• Monitor customer feedback and sentiment online, escalating issues or concerns where necessary.

Analytics &  Reporting

• Track and analyze key performance indicators (KPIs) such as engagement rate, follower growth, reach, impressions, video views, and click-through rates.
• Use tools like TikTok Analytics, Meta Business Suite, Google Analytics, or other social media tools to assess the performance of content and campaigns.
• Prepare and present monthly performance reports with actionable insights and recommendations for improvement.

On-Camera Representation

• Confidently act as the face of the brand in TikTok and other video content.
• Participate in live sessions, behind-the-scenes features, product demos, and user- generated challenges.
• Ensure you are always presentable, articulate, and aligned with brand values when representing the company online.

Collaboration & Coordination

• Work closely with the marketing, design, and product teams to align on goals and messaging.
• Coordinate with photographers, videographers, and external content creators as needed.
• Attend meetings and brainstorming sessions to align on strategy and brand direction.
• Support physical and online events by capturing live content for social media.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma or Degree in Marketing, Communications, Business, or a related field.
• Proven experience in managing and growing TikTok and other social media platforms for a brand or business.
• Strong video editing skills using apps such as CapCut, InShot, Adobe Premiere Rush, etc.
• Excellent verbal and written communication skills.
• Very presentable, confident, and comfortable being in front of the camera.
• Creative mindset with the ability to generate unique content ideas.
• Knowledge of social media analytics tools and ability to use data to optimize content strategy.
• Ability to work under minimal supervision and meet deadlines in a fast-paced environment.