Student Recruitment Manager

• Develop and implement recruitment strategies that support enrolment goals.

• Analyze market trends, competitor activities, and student needs to identify opportunities for growth.

• Create recruitment plans for all campuses and monitor progress.

• Supervise, mentor, and motivate Student Recruitment Officers and field marketers.

• Set KPIs for the recruitment team and track performance through weekly and monthly reviews.

• Provide training on customer service, product knowledge, and sales techniques.

• Oversee school outreach, career events, digital inquiries, and community engagement to generate leads.

• Ensure consistent follow-up, lead nurturing, and high conversion rates.

• Maintain and monitor the CRM to ensure data accuracy.

• Build and maintain strong relationships with schools, career teachers, community leaders, and referral networks.

• Represent the college at education fairs, exhibitions, and public events.

• Identify and secure new partnership opportunities to support recruitment.

• Work closely with the marketing team to align recruitment activities with campaigns.

• Provide feedback on messaging, promotions, and content based on market insights.

• Support branding activities to enhance visibility in key markets.

• Prepare accurate weekly, monthly, and quarterly recruitment reports.

• Track team performance against targets and recommend improvements.

• Ensure all recruitment activities follow institutional policies and ethical standards.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Education, or a related field.

• 3–5 years’ experience in student recruitment, sales, or marketing, with at least 1 year in a supervisory role.

• Proven ability to meet enrolment targets and manage teams.

• Strong communication, leadership, and relationship-building skills.

Key Competencies

• Strategic planning and leadership

• Strong interpersonal and negotiation skills

• Excellent communication and presentation abilities

• Data analysis and reporting

• Customer-focused approach

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