Brand Marketing Coordinator

 This is a high-execution, individual contributor role responsible for ensuring consistent brand presence across digital platforms, producing content at a steady cadence, and serving as the internal point of contact with our external marketing agency. The Marketing Coordinator thrives in a collaborative environment and take pride in ensuring marketing activities are executed smoothly and professionally.

Key Responsibilities

Marketing Campaign Execution

• Coordinate and execute marketing campaigns across digital and traditional channels
• Schedule and publish marketing content including email campaigns, social media posts, and website updates
• Assist in the creation and distribution of promotional materials and marketing communications
• Track campaign timelines and ensure all deliverables are completed on schedule
• Coordinate marketing initiatives for tradeshows, promotions, launches, or customer engagement activities

Content & Brand Support

• Own and maintain the company's content calendar across social media, website, email, and promotional campaigns
• Produce frequent, high-quality LinkedIn posts and short-form content that reflects Medbill's brand voice
• Maintain brand consistency across all marketing materials and platforms
• Design and update branded slide decks, one-pagers, and internal marketing materials
• Organize and maintain marketing assets such as graphics, templates, and digital files
• Coordinate monthly content planning sessions with internal teams

Digital Marketing Operations

• Manage day-to-day updates for social media channels and marketing platforms
• Support website updates, landing page content, and digital campaigns
• Monitor engagement metrics and report on performance of marketing activities
• Assist with CRM updates, lead tracking, and marketing database management

Administrative & Operational Support

• Maintain marketing calendars, campaign schedules, and content timelines
• Organize and track marketing requests from internal teams
• Assist with documentation of marketing processes and workflows
• Coordinate vendor relationships related to marketing services or materials

Agency Accountability

• Serve as the internal point of contact with Medbill’s internal marketing agency.
• Review monthly blog and SEO deliverables for quality, accuracy, and brand alignment.
• Track agency timelines and flag any missed deadlines or off-brand content to leadership.
• Support coordination of monthly content planning with the agency.

Key Competencies

• Strong and professional verbal and written English communication skills
• Excellent organizational and project coordination abilities
• High attention to detail and ability to manage multiple tasks simultaneously
• Ability to follow processes and execute marketing initiatives consistently
• Comfortable using AI tools (such as Claude) to accelerate content production.
• Creative thinking with a practical, solutions-oriented approach
• Proficiency with common marketing tools (social media platforms, email marketing tools, CRM systems, and basic design/editing tools)

Qualifications

• English fluency
• 2-4 years of experience in marketing coordination, communications, or digital marketing
• Experience managing social media accounts or marketing campaigns
• Experience with content design tools (Canva , Adobe Express, or similar design platforms)
• Familiarity with marketing platforms such as HubSpot, Mailchimp, Hootsuite, or similar tools
• Basic graphic design or content creation experience is a plus

Pay: Ksh 600/hour