Commercial Manager – Signage and POP

Key Responsibilities

1. Sales Strategy & Business Growth

· Develop, implement, and oversee sales strategies for signage and point-of-purchase (POP) solutions to achieve company revenue, margin, and growth objectives.

· Identify and evaluate new business opportunities, market trends, and competitive activities to drive market penetration.

· Set sales targets for the team, monitor performance, and ensure achievement of business objectives.

2. Client Relationship & Key Account Management

· Build and maintain strong relationships with key clients, agencies, and corporate accounts to secure repeat and referral business.

· Demonstrated capability to build, nurture and leverage strong networks with government officials at both county and national levels.

· Oversee the preparation and delivery of impactful client proposals and presentations, ensuring alignment with customer needs.

· Serve as an escalation point for strategic clients, ensuring superior customer satisfaction and retention.

3. Project Oversight & Operational Alignment

· Provide strategic oversight on project planning, scheduling, and execution in collaboration with design, production, and installation teams.

· Ensure all signage and POP projects meet agreed quality standards, timelines, and client specifications.

· Drive continuous process improvement and efficiency in project execution.

4. Revenue Assurance & Financial Accountability

· Oversee account receivables management and ensure timely debt collection in coordination with the finance team.

· Develop and monitor departmental budgets, ensuring profitability and cost efficiency.

· Negotiate contracts, pricing models, and payment terms with clients to maximize value while mitigating risk.

5. Team Leadership & Development

· Lead, mentor, and motivate the signage and POP sales team, fostering a high-performance culture.

· Provide training, coaching, and professional development opportunities to enhance team capability.

· Set clear KPIs for the team and track performance against business goals.

6. Compliance & Industry Standards

· Ensure that all signage and POP activities comply with regulatory requirements, safety standards, and company policies.

· Stay updated on emerging technologies, materials, and trends in signage and POP to maintain competitive advantage.

Qualifications & Experience

· Bachelor’s degree in business administration, Marketing, Commerce, or a related field

· Minimum of 8 years of progressive experience in sales, commercial, or business development roles, with at least 4 years at managerial level.

· Proven track record of driving revenue growth and achieving sales or commercial targets.

· Strong business development skills, with the ability to identify, qualify, and close opportunities.

· Strong account management experience

· Demonstrated commercial acumen with experience in developing pricing strategies, contract negotiations, and managing P&L or revenue lines.

· Experience in client relationship management, including building and maintaining high-level partnerships with corporates, government, or development partners.

· Familiarity with tendering, bidding, and compliance processes (B2G/B2B) in winning opportunities.

Skills & Competencies

· Deal generation and deal closure skills

· Strong execution and project management skills, ensuring strategies are translated into tangible results.

· Ability to communicate, present, and influence all levels of the organization, including executive and C-level

· High level of comfort working with cross-functional teams

· Strong analytical skills, particularly with sales data

· Strong presentation skills

· Proficiency in CRM software, Microsoft Office Suite, and data analysis tools.

Personal Attributes

· Traits that make someone succeed in the role: proactive, driven, ambitious, bold, detail-oriented, strong relationship builder, good team leader and coach,

How to Apply

BrighterMonday Kenya is supporting Magnate Ventures to fill this position. To apply, send your updated CV