Sales Associate

Key Responsibilities

Business Development & Sales

• • Identify and generate new business opportunities through proactive prospecting, networking, referrals, and other business development initiatives.
  • Research and identify potential clients and organisations that require sales training and related development solutions.
  • Develop and maintain a healthy sales pipeline and consistently pursue new opportunities.
  • Conduct client outreach, sales presentations, meetings, and follow-ups to convert prospects into customers.
  • Conduct needs assessments to understand client requirements and recommend appropriate training solutions.
  • Prepare compelling proposals, quotations, and presentations tailored to prospective clients.
  • Negotiate contracts and commercial terms and close sales within agreed targets.
  • Achieve and exceed individual sales targets and revenue objectives.
• Client Relationship Management
  • Onboard new clients and ensure a smooth transition into the company's training solutions.
  • Build, maintain, and strengthen long-term relationships with existing and prospective clients.
  • Regularly engage clients to understand their changing needs and identify opportunities for additional training services.
  • Maintain high levels of client satisfaction and encourage repeat business and referrals.
  • Act as a key point of contact for assigned clients and ensure their concerns and requirements are addressed promptly.
  • Manage and grow an assigned portfolio of clients to maximise revenue and business opportunities.

Account & Portfolio Growth

• Develop strategies to retain existing clients and increase business from the curre nt portfolio.
• Identify cross-selling and upselling opportunities across the company's training programmes and services.
• Monitor client accounts, engagement levels, and revenue performance.
• Develop strategies for converting one-off clients into long-term business relationships.
• Maintain accurate and up-to-date client and prospect information in the CRM system.

Market Development

• Stay updated on industry trends, market developments, competitor activities, and emerging training needs.
• Identify new market segments and business opportunities for the company's training solutions.
• Participate in networking events, industry forums, exhibitions, and other business development activities where appropriate.
• Provide market intelligence and feedback to management to support business development strategies.

Internal Collaboration & Reporting

• Collaborate with the training delivery team to ensure excellent client experience and successful execution of training engagements.
• Coordinate with internal teams to ensure client requirements are communicated and addressed effectively.
• Prepare regular sales reports, pipeline updates, forecasts, and performance reports.
• Track sales activities, conversion rates, client retention, and revenue performance.
• Provide regular updates to management on opportunities, challenges, and business development activities.

Key Performance Indicators (KPIs)

Performance will be evaluated based on, among other measures:

• New clients acquired.
• Sales revenue generated.
• Achievement of monthly and annual sales targets.
• Client retention rate.
• Growth in existing client accounts.
• Number and value of qualified sales opportunities generated.
• Conversion rate of prospects to clients.
• Repeat business and referrals.
• Growth of assigned client portfolio.
• Accuracy and timeliness of sales reports and forecasts.
• Client satisfaction and relationship management.

Qualifications and Experience

• Bachelor's degree or Diploma in Business, Marketing, Education, Sales, Account Management, or a related field.
• At least 3 years' experience in sales, business development, or account management.
• Experience in the training, education, consultancy, or professional services industry will be an added advantage.
• Proven track record of meeting or exceeding sales targets.
• Demonstrated experience in business development, prospecting, client acquisition, and relationship management.