- Minimum Qualification :
Job Description/Requirements
ABOUT THE COMPANY
Hanmak Technologies was formed with an inspiration to offer custom-made software solutions and customer tailored services to businesses and other organizations in Kenya and around the region. Its birth was as a result of the need in the market for local software solutions that would solve local business problems.
JOB SUMMARY
Requirements and SkillsProven hands-on SEO & digital marketing experience, particularly within the tech industry.Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.Experience in optimizing landing pages and user funnels.Experience with A/B and multivariate experiments.Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.).Experience in setting up and optimizing PPC campaigns on all major search engines.Working knowledge of HTML, CSS, and JavaScript development and constraints.Knowledge and hands-on skills in both static and motion graphics design.Knowledge and hands-on skills in AI video generation tools such as Veed.
RESPONSIBILITIES
Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.Optimize copy and landing pages for search engine marketing.Perform ongoing keyword discovery, expansion, and optimization.Develop and implement link building strategies.Work with marketing teams to drive SEO in content creation and content programming.Design digital marketing materials.Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).Brainstorm new and creative growth strategies through digital marketing.Plan, execute, and measure experiments and conversion tests.Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and touch points.Identify critical conversion and drop-off points and optimize user funnels.
REQUIRED SKILLS
Marketing strategy, Search engine optimization (SEO), Marketing, Social media marketing, Marketing planning
REQUIRED EDUCATION
Diploma, Associate's degree
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