BUSINESS DEVELOPMENT EXECUTIVE (HOSPITAL)

JOB TITLE:BUSINESS DEVELOPMENT EXECUTIVE (HOSPITAL)

NATURE OF JOB: FULL TIME

INDUSTRY: HEALTHCARE

SALARY:KSHS.40,000

JOB LOCATION:MOMBASA ROAD

DUTIES AND RESPONSIBILITIES

Business Development & Client Acquisition

• Identify and pursue new business opportunities to increase hospital footfall and revenue.
• Develop and implement outreach strategies to attract corporate clients, insurance companies, and wellness program partners.
• Initiate and manage corporate health partnerships and packages.
• Maintain regular follow-ups with potential clients and partners to convert leads into long-term business relationships.

Marketing Strategy & Execution

• Develop and implement marketing plans (traditional and digital) to promote hospital services.
• Oversee the creation and distribution of promotional materials, newsletters, and campaigns.
• Work with internal teams and agencies to manage digital marketing initiatives including social media, SEO, email campaigns, and Google Ads.
• Organize and participate in medical camps, wellness drives, exhibitions, and community health outreach programs.

Relationship Management

• Build and maintain strong relationships with existing corporate clients, insurance partners, and third-party administrators.
• Ensure high levels of client satisfaction by providing timely and accurate responses to inquiries and feedback.
• Act as a liaison between corporate clients and hospital departments to ensure service delivery aligns with client expectations.

Reporting & Market Analysis

• Track and report on key business development metrics and campaign performance.
• Analyze market trends, competitor activities, and patient behaviour to identify areas of improvement.
• Prepare regular reports and presentations for the management of business development activities.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree or Diploma in Marketing, Business Administration, Healthcare Management, or related field
• 2–4 years of experience in a similar role within a busy hospital or healthcare setting
• Proven track record in business development, corporate sales, or healthcare marketing
• Strong interpersonal and communication skills (verbal and written)
• Good understanding of healthcare services and industry dynamics
• Ability to create and execute marketing strategies