BUSINESS DEVELOPMENT EXECUTIVE

JOB TITLE:BUSINESS DEVELOPMENT EXECUTIVE

NATURE OF JOB: FULL TIME

SALARY:KSHS.25,000

JOB LOCATION:INDUSTRIAL AREA

DUTIES AND RESPONSIBILITIES

Lead Generation & Market Research

• Conduct thorough research to identify new business prospects within target markets (corporates, SMEs, NGOs, event organizers, etc.).
• Use both traditional and digital methods (cold calling, social media outreach, networking events, referrals) to generate leads.
• Maintain a growing pipeline of potential clients and consistently follow up to convert leads into active accounts.

Client Relationship Management

• Build and maintain strong, long-term client relationships by understanding their needs and providing tailored branding/advertising solutions.
• Act as the main point of contact for clients throughout the sales cycle and post-sales support, ensuring high levels of client satisfaction and retention.
• Schedule regular check-ins with existing clients to upsell or cross-sell services.

Sales Strategy & Execution

• Develop and implement sales strategies aligned with company goals to drive revenue and market share.
• Prepare persuasive proposals, quotes, and presentations based on client briefs and company capabilities.
• Negotiate pricing, timelines, and deliverables with clients to close deals profitably while maintaining customer satisfaction.

Collaboration with Internal Teams

• Work closely with design, production, and operations teams to ensure accurate delivery of services as per client expectations.
• Clearly communicate client requirements, timelines, and expectations to internal teams to ensure smooth project execution.

Market & Competitor Analysis

• Monitor industry trends, competitor offerings, and customer feedback to identify opportunities for improvement and innovation.
• Provide feedback to management on pricing, promotions, and service offerings to remain competitive and responsive to market needs.

Reporting & Performance Tracking

• Maintain accurate records of all sales activities, client interactions, and revenue forecasts using CRM tools or internal systems.
• Prepare regular sales reports and performance updates for management.
• Meet and exceed monthly/quarterly sales targets and KPIs as assigned.

Brand Representation

• Represent the company professionally at networking events, client meetings, expos, and industry forums.
• Actively promote the brand’s services and value proposition to enhance visibility and credibility in the market.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma or Degree in Business Administration, Sales & Marketing, or a related field
• Minimum of 3 years’ experience in business development, sales, or client
• management — preferably in the branding, printing, design, or advertising industry
• Proven track record of achieving sales targets and generating new business opportunities
• Excellent communication, negotiation, and presentation skills
• Strong interpersonal skills with a customer-centric approach
• Self-motivated, proactive, and able to work independently
• Proficiency in MS Office and familiarity with CRM software is an added advantage