SALES MANAGER- VETERINARY PRODUCTS

JOB TITLE: SALES MANAGER- VETERINARY PRODUCTS

NATURE OF JOB: FULL TIME

INDUSTRY:AGROVET / AGRIBUSINESS

SALARY: KSHS.200,000-300,000

JOB LOCATION:NAIROBI

DUTIES AND RESPONSIBILITIES

Strategic Sales Leadership

• Develop, implement, and oversee the national sales strategy for veterinary products in alignment with the company’s  overall business goals.
• Analyze sales performance, market trends, and customer needs to identify growth opportunities and areas for improvement.
• Drive territory expansion plans and penetration strategies for underserved regions and market segments.

Team Management & Development

• Lead and manage a team of veterinary sales representatives and regional sales officers to ensure performance targets are met or exceeded.
• Set clear KPIs, monitor team performance, and conduct regular performance evaluations.
• Provide coaching, mentoring, and product training to enhance the team’s knowledge and selling capabilities.
• Foster a high-performance culture based on accountability, motivation, and continuous improvement.

Key Account & Relationship Management

• Build and maintain strong relationships with key stakeholders including veterinary clinics, agrovet retailers, distributors, and government agencies.
• Manage high-value customer accounts and develop customized solutions to meet their needs.
• Lead negotiations with major clients and ensure top-tier service and satisfaction.

Market Intelligence & Business Development

• Conduct regular market research to track competitor activity, pricing, new products, and regulatory changes.
• Identify new business opportunities, product gaps, and emerging market trends to support innovation and competitive advantage.
• Collaborate with product development and marketing teams to align sales efforts with product positioning and promotional campaigns.

Regulatory Compliance & Ethical Sales Practice

• Ensure full compliance with local veterinary laws, pharmaceutical guidelines, and ethical sales practices.
• Work with the regulatory and quality assurance teams to manage product registrations, labeling requirements, and market approvals.
• Train the sales team on compliance issues and enforce adherence to company policies and industry regulations.

Sales Reporting &  Performance Analysis

• Prepare accurate and timely sales forecasts, reports, and performance dashboards for senior management.
• Analyze sales data to evaluate team productivity, customer trends, and the effectiveness of sales strategies.
• Recommend actionable insights to improve efficiency, optimize resource allocation, and boost profitability.

Budget & Resource Management

• Develop and manage the veterinary sales department’s annual budget.
• Control operational costs, monitor expenses, and ensure effective utilization of promotional materials, travel allowances, and marketing resources.
• Evaluate return on investment (ROI) for all sales activities and campaigns.

Cross-functional Collaboration

• Liaise with other departments such as Marketing, Product Development, Finance,
• Logistics, and Regulatory Affairs to ensure smooth execution of sales operations.
• Participate in cross-functional project teams related to new product introductions, trade shows, and customer engagement programs.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Bachelor’s Degree in Veterinary Medicine, Animal Science, or a related field. A postgraduate qualification in Sales, Marketing, or Business will be an added advantage.
• Minimum 8 years of experience in veterinary sales or animal health industry.
• At least 2 years in a sales leadership or managerial role.
• In-depth understanding of veterinary products, animal health market dynamics, and distribution channels.
• Proven track record of achieving sales targets and managing high-performing sales teams.
• Strong leadership, communication, and negotiation skills.
• Ability to analyze data, develop strategies, and make sound business decisions.
• Familiarity with relevant veterinary regulations and ethical standards.