SALES & MARKETING MANAGER

JOB TITLE:SALES & MARKETING MANAGER

NATURE OF JOB: FULL TIME

INDUSTRY:COSMETICS

SALARY:KSHS. 50,000-80,000 PLUS COMMISSIONS

JOB LOCATION:NAIROBI 

DUTIES AND RESPONSIBILITIES

Strategic Sales & Marketing Planning

• Develop and implement comprehensive sales and marketing strategies aligned with business objectives.
• Identify new market opportunities, customer segments, and product positioning tactics to maximize brand exposure and profitability.
• Analyze market trends, competitor activity, and consumer behavior to inform decision- making.

Sales Execution &  Revenue Growth

• Drive achievement of sales targets and KPIs by managing the sales pipeline and optimizing sales operations.
• Lead the sales team, provide mentorship, and ensure high performance through training, goal setting, and regular performance reviews.
• Monitor sales performance and prepare detailed reports for senior management.

Marketing &  Brand Management

• Oversee the development and execution of marketing campaigns, both digital and traditional.
• Collaborate with internal and external creative teams for the design and distribution of promotional materials.
• Ensure consistent brand messaging across all channels and platforms.

Client Relationship Management

• Build and maintain strong relationships with key clients, partners, and stakeholders to ensure customer satisfaction and retention.
• Negotiate contracts, pricing, and terms with clients, ensuring mutually beneficial agreements.
• Address client concerns and resolve issues promptly to maintain trust and loyalty.

Leadership & Team Collaboration

• Lead cross-functional collaboration between sales, marketing, and product development teams.
• Inspire and motivate team members to achieve their full potential and contribute to company growth.
• Promote a culture of innovation, accountability, and continuous improvement.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree in Business Management, Marketing, or a related field
• Minimum of 5 years’ proven experience in sales and marketing within the cosmetics or beauty industry
• Demonstrated ability to develop and implement successful sales and marketing strategies
• Strong experience in client relationship management and contract negotiation
• Excellent communication, leadership, presentation, and interpersonal skills
• Proficient in CRM software, Microsoft Office Suite, and digital marketing tools