Manager Direct Sales

ABOUT THE COMPANY

Family Bank became a fully-fledged commercial bank in May 2007. The Bank is regulated by the Central Bank of Kenya (CBK) and is also regularly inspected using CAMEL ratings which look at Capital, Assets, Management, Earnings and Liquidity. The bank is a member of the Deposit Protection Fund (DPF) meaning that customers’ deposits are protected.

JOB SUMMARY

The Person:The ideal candidate must possess the following:Qualifications & Experience:Education: Bachelor’s degree in Finance, Business Administration, Marketing, or related field. MBA preferred.Professional Qualifications: Relevant certifications in sales, marketing, or banking are an advantage.Experience:Minimum 5 years in retail banking, financial services, or direct sales management.At least 5 years in a leadership role managing direct sales teams, preferably in banking.Proven track record of driving revenue growth, portfolio acquisition, and team performance.Experience in digital banking sales or MSME banking is highly desirable.

RESPONSIBILITIES

Sales Strategy & Execution:Develop and execute innovative sales strategies and programs to meet the Banks 5-year growth plan,focusing on new market penetration and key demographic capture.Set sales targets, KPIs, and incentive frameworks for frontline sales teams.Drive sales through proactive lead generation, direct customer engagement, and effective product/service presentationMonitor competitor activity and market trends to optimize sales approaches.Team Leadership & Performance Management:Lead, mentor, and motivate the direct sales teams to achieve individual and team targets.Implement KPI-driven performance management, coaching, and development programs.Foster a high-performance, accountable, and customer-focused culture.Train and mentor sales representatives, providing on-the-ground support and fostering a highperformance culture.Monitor sales metrics, analyze performance data, track KPIs, and report results to senior management.Revenue & Portfolio Growth:Driving growth in retail deposits, loans, MSME lending, and digital banking adoption.Monitor sales performance, pipeline health, and conversion rates.Collaborate with Marketing, Product, and Digital Banking teams to generate lead and optimize campaigns.Customer Relationship & Experience:Ensure frontline teams provide exceptional customer engagement and service.Address escalated client issues and implement resolution strategies.Enhance customer acquisition, retention, and cross-selling metrics.Build and maintain strong relationships with key clients and partners to ensure customer satisfaction and loyaltyReporting & Analytics:Monitor and report on sales KPIs, revenue growth, and team performance.Utilize CRM and analytics tools to track pipeline, client activity, and sales effectiveness.Any other official duty that may be allocated from time to time.

REQUIRED SKILLS

Key performance indicators, Sales performance tracking and reporting, Reporting, Sales strategy

REQUIRED EDUCATION

Bachelor's degree