SOCIAL MEDIA & DIGITAL BRAND STRATEGIST

JOB TITLE SOCIAL MEDIA & DIGITAL BRAND STRATEGIST

NATURE OF JOB FULL TIME

INDUSTRY REAL ESTATE

SALARY KSHS.40,000-50,000

JOB LOCATION CBD

DUTIES AND RESPONSIBILITIES

Digital Brand Strategy

·       Develop and implement the organisation's digital brand and social-media strategy in alignment with overall marketing and business objectives.

·       Strengthen the organisation's digital positioning and ensure a consistent, professional and premium brand presence across relevant platforms.

·       Develop platform-specific approaches for LinkedIn, Instagram, Facebook, YouTube and other relevant digital channels.

·       Monitor digital trends, competitor activity and audience behaviour to identify opportunities for brand growth and differentiation.

Content Strategy & Development

·       Develop and manage the digital content strategy and editorial calendar, ensuring content supports brand awareness, thought leadership, audience engagement and commercial objectives.

·       Develop compelling content around real estate, investment, market intelligence, economic development and relevant industry opportunities for defined target audiences.

·       Translate complex investment and market information into clear, credible and engaging articles, social posts, videos, infographics, investor explainers and other digital formats.

·       Repurpose research, reports and market intelligence into coordinated multi-platform content campaigns that maximise reach and commercial value.

Investor & Corporate Communications

·       Develop targeted digital communications for investors, corporates, HNWIs, family offices, diaspora audiences, institutional investors, financial institutions and other professional stakeholders.

·       Adapt messaging and content according to audience profile, investment objectives, market and communication requirements.

·       Support thought leadership and market commentary that positions the organisation as a credible and informed voice within the real estate and investment sector.

·       Work with management and subject-matter experts to develop authoritative content for senior professional and institutional audiences.

Lead Generation & Business Development

·       Develop digital campaigns and content initiatives designed to generate qualified enquiries, business opportunities and relationships.

·       Work closely with business-development and operational teams to ensure digital leads are appropriately captured, qualified, followed up and converted.

·       Develop and optimise digital customer journeys from awareness and engagement through to enquiry, meeting and conversion.

·       Monitor lead quality and commercial outcomes to ensure digital activity contributes meaningfully to the business-development pipeline.

Investment Intelligence & Thought Leadership

·       Support the development and digital promotion of investment intelligence, market research and strategic publications relevant to the organisation's target markets.

·       Convert substantive reports and research into structured campaigns across social media, articles, video, infographics and other digital channels.

·       Identify emerging market trends, investment themes and economic developments that can be developed into timely thought-leadership content.

·       Build awareness and engagement among investors, corporates, professionals and other relevant stakeholders around key investment opportunities and market insights.

Video & Visual Content

·       Develop and coordinate high-quality visual and video content that reflects the organisation's corporate positioning and brand standards.

·       Plan and produce, or coordinate the production of, property videos, interviews, executive commentary, investor explainers, walkthroughs, Reels and educational content.

·       Prepare creative briefs and manage external photographers, videographers, designers and other creative resources where required.

·       Ensure all visual content is professionally produced, commercially relevant and consistent with established brand standards.

LinkedIn & B2B Communications

·       Develop LinkedIn as a strategic platform for corporate positioning, thought leadership, investor engagement and business development.

·       Develop a consistent programme of professional and industry-focused content that strengthens credibility among senior decision-makers and investors.

·       Support senior management and subject-matter experts in developing professional profiles, commentary and thought-leadership content.

·       Build and maintain engagement with relevant executives, investors, institutions, professionals and corporate stakeholders.

Digital Campaigns & Advertising

·       Plan, execute and optimise paid digital campaigns in support of defined brand, lead-generation and business-development objectives.

·       Develop audience segmentation and targeting strategies based on geography, demographics, professional profiles, interests and commercial priorities.

·       Monitor campaign performance, budgets, cost per lead and conversion rates, implementing optimisation measures where required.

·       Apply A/B testing, retargeting and campaign attribution techniques to improve efficiency and return on marketing investment.

Analytics & Performance Reporting

·       Monitor and analyse the performance of digital platforms, content and campaigns against agreed objectives and KPIs.

·       Track meaningful metrics including qualified leads, enquiries, website traffic, engagement quality, conversion rates and business opportunities generated.

·       Prepare regular digital performance reports highlighting results, trends, insights and recommended actions.

·       Use data and audience insights to continuously improve content strategy, channel performance, campaign effectiveness and resource allocation.

Brand Management & Representation

·       Ensure all digital communications comply with approved brand guidelines, tone of voice and corporate standards.

·       Maintain a high standard of professionalism, accuracy and consistency across all external digital communications.

·       Represent the organisation appropriately when engaging with clients, investors, industry professionals, partners and other stakeholders through digital channels.

·       Support relevant exhibitions, conferences, networking activities and corporate events through coordinated digital communication and content.

Collaboration & Continuous Improvement

·       Work collaboratively with marketing, business-development, sales, operations and management teams to align digital activity with business priorities.

·       Provide market, competitor and audience insights to support marketing and business-development decision-making.

·       Stay current with developments in digital marketing, social-media platforms, content formats, analytics and advertising technology.

·       Identify and implement improvements to digital processes, content quality, audience engagement and commercial performance.

KEY REQUIREMENT SKILLS AND QUALIFICATION

·       Degree in Marketing, Communications, Digital Marketing, Business, Media or a related discipline.

·       3–7 years' relevant experience in digital marketing, social-media management, content strategy, brand communications or a related role.

·       Demonstrable experience developing and executing digital strategies, campaigns and content programmes.

·       Proven experience with LinkedIn, digital advertising, analytics and lead-generation campaigns.

HOW TO APPLY

·       If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com

·       Interviews will be carried out on a rolling basis until the position is filled.

·       Only the shortlisted candidates will be contacted.