B

Commercial Excellence

Bayer

Yesterday
New
Experience Level: Senior level Experience Length: 5 years

Job descriptions & requirements

ABOUT THE COMPANY

Bayer East Africa Ltd. is a subsidiary of Bayer AG, a global innovation enterprise with core competencies in the Life Science fields of agriculture and health care. Bayer AG has a base and registration in Germany with the global headquarters in Leverkusen. As an innovation company, it sets trends in research-intensive areas. Bayer’s products and services are designed to benefit people and improve their quality of life. At the same time, Bayer aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and to its social and ethical responsibilities as a corporate citizen.

JOB SUMMARY

Experience, Skills and Qualifications6–10 years’ experience in sales execution, commercial excellence, or sales operationsStrong understanding of distributor-based go-to-market modelsExperience driving execution discipline in emerging or transforming marketsPractical, field-oriented, and comfortable influence without authorityMasters/ Degree in business, marketing, or related field.

RESPONSIBILITIES

Sales Execution DisciplineDefine and embed clear execution standards across CFUs (prioritisation, call discipline, coverage models, execution cadence)Strengthen execution rigor in distributor, territory, and channel managementEnsure consistency in execution practices while allowing for market-level adaptationDistributor & Channel PerformanceDrive distributor segmentation and prioritisation in partnership with Go-to-Market and Commercial InsightsEstablish performance expectations for priority distributorsSupport CFUs in improving sell-out execution and distributor effectivenessPerformance Routines & GovernanceDesign and embed effective commercial routines (monthly performance reviews, execution check-ins)Partner with Commercial Insights to ensure reviews are data-led and action-orientedIdentify execution gaps early and support corrective actionsCapability & Ways of WorkingBuild execution capability through playbooks, tools, and coachingSupport the shift from activity-based selling to priority- and outcome-based executionReinforce a performance culture grounded in focus, accountability, and follow-through. Leveraging on AI in strengthening sales and commercial performance across the team.

REQUIRED SKILLS

Customer relations, Account management, Business development, Brand management

REQUIRED EDUCATION

Bachelor's degree

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