Graphic Designer: Nairobi

ABOUT THE COMPANY

The future of Africa will be defined by its leaders and their ability to unleash the incredible potential of the continent. ALX sees unprecedented opportunities for our fellow Africans to innovate, re-imagine and be the catalysts for transformation on the continent. ALX is a Pan-African leadership movement for high potential and high impact leaders that enables them to take on Africa’s greatest challenges and most exciting opportunities. By collaborating, growing and networking together in the ALX community space, members will maximize their impact as they shape the future of the continent. The first ALX Leadership Lab will launch in Nairobi to bring the ALX community to life. We offer unique Leadership Accelerators for Young Leaders and for Young Professionals in leadership roles, as well as high impact workshops and events.

JOB SUMMARY

Skill Requirements - Essential3 to 5 years of professional experience in graphic design, ideally within marketing, digital media, brand, or agency environments.Strong portfolio demonstrating high-quality design work across digital campaigns, ad creatives, and brand marketing materials.Proven experience designing for paid digital campaigns and working across multiple asset sizes, formats, and audience use cases.Demonstrated ability to operate effectively in high-volume creative production environments with fast turnaround expectations.Strong visual storytelling capability, with the ability to turn strategic messaging into engaging, audience-relevant creative.High proficiency in industry-standard design tools, including Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign.Familiarity with Figma and Canva is advantageous.Experience editing short-form digital video content for marketing or social media use.Working knowledge of tools such as Adobe Premiere Pro, CapCut, or similar video editing platforms.Ability to add light motion design elements and prepare video content for different platforms and viewing behaviors.

RESPONSIBILITIES

Creative Asset Production and Design ExecutionLead the design and production of high-quality visual assets across key marketing channels, including digital campaigns, social media, programme launches, and events.Create static ad creatives in multiple formats and dimensions to support a wide range of programme marketing needs and platform requirements.Develop multiple creative variations to support A/B testing, campaign optimization, and audience segmentation strategies.Translate campaign briefs and marketing concepts into compelling visual storytelling that drives attention, engagement, and action.Ensure all creative output is aligned with ALX Africa’s brand standards, visual identity, and messaging consistency.Support additional design needs across the business, including event collateral, promotional materials, learner-facing assets, and broader brand marketing initiatives.Deliver work at speed and scale while maintaining a strong eye for detail, design quality, and accuracy.Brand Stewardship and Creative ConsistencyUphold and strengthen the visual expression of the ALX brand across all marketing touchpoints.Ensure consistency in typography, layout, imagery, and overall design language across campaigns and channels.Collaborate closely with internal stakeholders to ensure creative output reflects campaign objectives, audience needs, and brand positioning.Contribute to the evolution of creative templates, design systems, and asset libraries that improve efficiency and consistency over time.Video Editing and Motion Content SupportEdit short-form video content to support learner acquisition, brand storytelling, and campaign performance across digital platforms.Produce light video edits for testimonials, promotional content, social media clips, and event highlights.Add simple motion graphics, text overlays, transitions, and basic animations where needed to enhance engagement.Prepare video assets in platform-appropriate formats for channels such as Instagram, Facebook, TikTok, YouTube, and other digital distribution platforms.Work with the marketing team to ensure video content is aligned with campaign messaging, audience behavior, and creative direction.Cross-Functional Creative CollaborationPartner closely with the marketing team to bring campaign ideas to life through compelling and conversion-oriented visuals.Collaborate with internal teams across programmes to understand creative needs, timelines, and audience requirements.Contribute to fast-turnaround campaign cycles by responding quickly to business priorities and evolving marketing needs.Support a culture of creativity, responsiveness, and continuous improvement within the broader growth and brand function

REQUIRED SKILLS

Design Research, Graphical design tools, Creativity, Graphic Design, Creative design, Creative thinking

REQUIRED EDUCATION

Diploma, Associate's degree