- Minimum Qualification :
- Experience Level : Senior level
- Experience Length : 10 years
Job Description/Requirements
ABOUT THE COMPANY
Diageo is a global leader in beverage alcohol with iconic brands in spirits, beer and wine. We provide consumers with choice and quality across categories and price points.
In Africa our largest businesses are in Nigeria, where we own 54.3% of a listed company whose principal brands are Guinness, Harp and Malta, and in East Africa, where we own 50.03% of East African Breweries Limited (EABL).
JOB SUMMARY
Experience / skills required:A bachelor degree in a business related fieldCirca 10 years’ experience gained across commercialTrack record of success in highly demanding sales organizationLeadership of teams operating in multi-channel settingsExperience of making strategic choices, evaluating alternatives, balancing short and long-term issues, and living with the consequencesSolid understanding & demonstrated delivery in challenging trading environments, understanding of channel, pricing, negotiations and strategy developmentExposure to and track record of resolving difficult situations
RESPONSIBILITIES
Develop and implement a comprehensive strategy aligned to the business mission, ensuring sustainable growth and commercial excellence.Design and execute an effective Route-to-Market (RTM) strategy to capture and grow share within the informal alcohol market, ensuring strong market penetration and competitive advantage.Drive sales effectiveness by optimizing sales processes, strengthening execution standards, and ensuring the team consistently outperforms competition.Ensure disciplined budget management by controlling costs, reducing inefficiencies, and maximizing return on investment.Build people capability through consistent coaching, mentoring, and investing time in development to enhance team performance and readiness.Support the team through change, ensuring clarity, alignment, and commitment to business priorities.Embed and reinforce the sales incentive framework so that performance expectations are fully understood and consistently met.Develop and sustain a high-performing team that delivers exceptional results and demonstrates strong commercial capability.
REQUIRED SKILLS
Operative planning, People management, Competitor and market analysis, Key performance indicators, Business strategy, Reporting
REQUIRED EDUCATION
Bachelor's degree
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