Performance Marketing Specialist: Nairobi

ABOUT THE COMPANY

The future of Africa will be defined by its leaders and their ability to unleash the incredible potential of the continent. ALX sees unprecedented opportunities for our fellow Africans to innovate, re-imagine and be the catalysts for transformation on the continent. ALX is a Pan-African leadership movement for high potential and high impact leaders that enables them to take on Africa’s greatest challenges and most exciting opportunities. By collaborating, growing and networking together in the ALX community space, members will maximize their impact as they shape the future of the continent. The first ALX Leadership Lab will launch in Nairobi to bring the ALX community to life. We offer unique Leadership Accelerators for Young Leaders and for Young Professionals in leadership roles, as well as high impact workshops and events.

JOB SUMMARY

Skill Requirements - EssentialMinimum of 5 years of experience in performance marketing, growth marketing, paid acquisition, or a related digital growth role.Demonstrated success in planning, managing, and optimising paid campaigns across platforms such as Meta Ads Manager and Google Ads.Strong hands-on experience with conversion tracking, attribution tools, and tagging frameworks, including Meta Pixel and Google Tag Manager.Proven ability to build and interpret performance dashboards using tools such as Looker Studio or similar analytics platforms.Strong analytical capability, with the ability to turn campaign data into clear recommendations and optimisation strategies.Experience running structured A/B tests and using performance insights to guide scaling decisions.High attention to detail and strong comfort working across data, systems, and campaign operations.Ability to operate independently, manage multiple priorities, and deliver results in a fast-paced, high-growth environment.

RESPONSIBILITIES

Performance Media Strategy and Campaign ExecutionLead the strategy, setup, execution, and optimization of paid digital campaigns across key performance channels, including Meta, Google, and other relevant acquisition platforms.Build and manage full-funnel campaign strategies that drive awareness, lead generation, and learner enrollment across multiple markets.Own campaign architecture, audience targeting, budget allocation, bid strategies, and spend efficiency to maximize growth outcomes.Run disciplined A/B tests across creatives, messaging, audiences, placements, and landing pages to continuously improve results.Optimize campaigns against core commercial and growth metrics, including cost per lead, cost per acquisition, conversion rates, and return on ad spend.Identify opportunities to scale high-performing campaigns while reducing inefficiencies across underperforming segments.Conversion Tracking, Attribution, and Technical SetupDesign, implement, and maintain a reliable tracking and attribution framework to support accurate performance measurement across all digital campaigns.Manage tools and systems such as Meta Pixel, Google Tags, Google Tag Manager, and conversion event tracking across landing pages and enrollment funnels.Ensure accurate end-to-end tracking of user journeys, lead submissions, and enrollment conversion events.Monitor tracking integrity and proactively resolve issues related to broken events, tagging errors, attribution gaps, or data inconsistencies.Strengthen campaign measurement foundations to improve confidence in reporting, optimization, and investment decisions.Performance Analytics and Dashboard ReportingDevelop and maintain performance dashboards that provide real-time visibility into campaign results across channels, markets, and audience segments.Build reporting structures that track funnel performance from first click to qualified lead to enrollment.Monitor and analyze key performance indicators such as CTR, CPL, CPA, conversion rates, funnel progression, and ROI.Translate campaign and funnel performance data into clear, actionable reporting for marketing stakeholders and leadership teams.Improve organizational visibility into acquisition performance through high-quality dashboards, reporting discipline, and insight generation.Insight Generation and Growth OptimizationProduce weekly and monthly performance reports that surface trends, opportunities, risks, and recommended actions.Identify patterns in audience behavior, creative effectiveness, channel performance, and funnel drop-off points to inform strategic optimization.Use data and experimentation to uncover new growth opportunities and improve acquisition efficiency over time.Generate insights that support better decision-making across learner acquisition, campaign investment, and market prioritisation.Partner with leadership to align marketing performance with broader enrollment, impact, and revenue goals.Cross-Functional CollaborationWork closely with Marketing, Recruitment, and Community teams to ensure campaigns are aligned with recruitment pipelines, market priorities, and enrollment targets.Support broader market activation efforts, community initiatives, and events with targeted performance campaigns where relevant.Collaborate with internal stakeholders to ensure messaging, targeting, and learner journeys are aligned with ALX’s brand and value proposition.Contribute to a culture of accountability, experimentation, and continuous improvement across the growth function.

REQUIRED SKILLS

Market research, intelligence, Customer service, Business development, Marketing, Business management

REQUIRED EDUCATION

Post-graduate education