DIGITAL MARKETER
Easy apply
New
Job summary
The Digital Marketer will be responsible for developing and implementing digital marketing strategies that increase the college's online visibility, generate qualified student leads, drive enquiries, and support student enrolment across the college's programes and campuses. The role will manage the college's digital platforms.
Min Qualification:
Diploma
Experience Level:
Mid level
Experience Length:
2 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Nairobi, Kenya
Job descriptions & requirements
Digital Marketing & Campaigns
- Develop and implement digital marketing campaigns to promote college programmes, intakes, events and other initiatives.
- Plan and execute campaigns across social media, Google, WhatsApp and other relevant digital platforms.
- Monitor campaign performance and make adjustments to improve reach, engagement and conversions.
- Manage digital advertising budgets effectively and ensure optimal return on investment.
Social Media Management
- Manage the college's social media platforms, including TikTok, Instagram, Facebook, LinkedIn and other relevant platforms.
- Develop and maintain a consistent social media content calendar.
- Monitor trends and identify opportunities to create relevant and engaging content.
- Respond to comments, messages and online enquiries professionally and promptly.
- Grow the college's online audience and engagement.
Content Creation
- Create engaging videos, graphics, captions, stories and other digital content.
- Develop student-focused content around courses, careers, campus life, student experiences and success stories.
- Capture and showcase student activities, events, graduations, practical sessions and other college experiences.
- Collaborate with staff and students to generate authentic content.
Lead Generation & Student Recruitment
- Generate qualified leads through digital marketing campaigns.
- Track online enquiries from initial contact through to admission.
- Work closely with the Admissions/Front Office team to ensure timely follow-up of digital leads.
- Identify which campaigns, platforms and content generate the highest number of qualified applicants.
- Support campaigns targeting KCSE leavers, working professionals, parents and other prospective students.
Analytics & Reporting
- Prepare weekly and monthly digital marketing reports.
- Track key performance indicators including reach, engagement, leads, cost per lead, conversion rate and admissions generated.
- Analyse campaign performance and recommend improvements.
- Maintain accurate records of digital leads and campaign outcomes.
Brand Management
- Ensure all digital communication reflects the college's brand, values and professional image.
- Maintain consistency in messaging, visuals and tone across all digital platforms.
- Monitor the college's online reputation and escalate negative or sensitive issues appropriately.
3. Qualifications & Experience
- Diploma or Bachelor's degree in Digital Marketing, Marketing, Communications, Business Administration, or a related field.
- At least 1–2 years of experience in digital marketing, social media management or lead generation.
- Experience in education, training, college or student recruitment marketing will be an added advantage.
- Demonstrable experience managing social media platforms and digital campaigns.
- Experience with Meta Ads, TikTok, Google Ads, Canva and/or other digital marketing tools is an advantage.
- Qualified candidates are invited to submit their application by 5th September 2026.
Important safety tips
- Do not make any payment without confirming with the BrighterMonday Customer Support Team.
- If you think this advert is not genuine, please report it via the Report Job link below.