DIGITAL MARKETER (PART TIME)

JOB TITLE DIGITAL MARKETER (PART TIME)

NATURE OF JOB PART TIME

INDUSTRY EDUCATION

SALARY KSHS.10,000 PLUS COMMISSIONS

JOB LOCATION BURUBURU

DUTIES AND RESPONSIBILITIES

Digital Marketing & Social Media

·       Manage the school's Facebook, Instagram, TikTok, YouTube and WhatsApp platforms, ensuring consistent and engaging communication.

·       Develop and maintain a content calendar covering school activities, programmes, events, achievements and admissions.

·       Monitor engagement, respond to online enquiries and identify opportunities to grow the school's visibility among prospective parents.

Content Creation

·       Shoot and edit high-quality photos and short-form videos using a smartphone and/or camera.

·       Create Reels, TikToks, Stories, graphics and other content that showcase the school's learning environment, activities, facilities and student experience.

·       Ensure all content is professional, engaging and appropriate for a school environment, particularly when featuring children.

Admissions & Lead Generation

·       Develop digital content and campaigns aimed at generating enquiries and supporting student admissions.

·       Respond to prospective parent enquiries received through social media and WhatsApp and ensure leads are properly followed up.

·       Work with the admissions team to track digital leads and support conversion of enquiries into school visits and enrolments.

Digital Advertising

·       Set up and manage targeted Facebook and Instagram advertising campaigns to promote admissions, programmes and school activities.

·       Monitor campaign performance, budgets, enquiries and cost per lead, making adjustments to improve results.

·       Provide regular feedback on campaign performance and recommend opportunities to improve lead generation and conversion.

Website & SEO

·       Update basic website content, including admissions information, school programmes, events and announcements.

·       Apply basic SEO principles to improve the school's online visibility and search performance.

·       Ensure information across the website and social-media platforms is accurate, current and consistent.

Reporting & Performance

·       Track social-media growth, engagement, enquiries, leads and advertising performance.

·       Prepare simple monthly reports highlighting results, key insights and areas for improvement.

·       Use performance data to improve content, advertising and digital activities that contribute to admissions.

KEY REQUIREMENT SKILLS AND QUALIFICATION

·       Degree in Accounting, Finance, or related field (recent graduates are encouraged to apply).

·       Proven experience in digital marketing, social-media management, content creation, sales or a related field.

·       Demonstrable ability to shoot and edit short-form videos using a smartphone and/or camera.

·       Practical experience managing Facebook, Instagram, TikTok, YouTube and WhatsApp

·       Experience with Meta/Facebook and Instagram advertising is required

·       Basic knowledge of website content management and SEO

·       Strong written and verbal communication skills.

·       Experience working with a school, education institution, family-oriented organisation or similar environment will be an advantage.

HOW TO APPLY

·       If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com

·       Interviews will be carried out on a rolling basis until the position is filled.

·       Only the shortlisted candidates will be contacted.