Digital Marketing Manager Africa (Remote)

JOB SUMMARY

About the CompanyOur client is a leading technology provider in the gaming and betting industry, specializing in delivering cutting-edge software solutions to operators across emerging markets. With a strong focus on innovation, reliability, and customization, the company supports partners in building scalable and compliant gaming platforms tailored to local needs.They are seeking a dedicated professional to take full ownership of digital marketing initiatives across multiple African markets, with potential expansion into LATAM.About the Role The ideal candidate will drive customer acquisition for a diverse client base by developing and executing comprehensive digital marketing strategies tailored to each market. This role requires a results-oriented individual with the expertise to optimize campaigns, maximize ROI, and adapt strategies to meet specific client goals and dynamic market conditions.

RESPONSIBILITIES

Digital Marketing Strategy: Develop and execute strategies to drive traffic, acquire leads and support retention across digital channels. Optimize campaigns for maximum ROI and alignment with business goals.Social Media Management: Create and manage social media strategies to boost brand presence, engagement, and lead generation. Oversee content creation and scheduling to support acquisition and retention.Casino Product Marketing: Collaborate with product teams to market and promote casino offerings. Design campaigns to attract and retain players, highlighting the casino's unique selling points.Digital MarketingDevelop and implement digital marketing strategies to drive online traffic and engagement across all digital platforms.Social MediaManage social media campaigns to enhance brand presence, engagement and lead generation across all relevant platforms.Casino ProductCollaborate with the product team to ensure that casino offerings are effectively marketed and promoted to the right audiences.Visibility and Performance ManagementEnsure the visibility of websites and improve performance on search engines to drive user traffic.Performance AnalysisAnalyze performance indicators provided (conversion rate, average bet, revenue, margin, customer value, etc.) and implement innovative solutions for continuous campaign performance improvement.Budget ManagementOversee the budget across different channels with a focus on return on investment.Vendor and Influencer NegotiationResearch and negotiate the best deals with service providers and influencers (affiliation and sponsorship).Collaboration with Country SpecialistsWork with country specialists to obtain various contacts, assess the relevance of targeted service providers, and monitor campaigns.Budget TrackingMonitor and manage the budget for all activities.ReportingDraft and present reports on budgeted activities.Performance MonitoringTrack and analyze performance, identifying areas for improvement in managed activities.Innovation MonitoringStay updated on innovations in acquisition marketing and implement actionsQualifications5+ proven experience in Digital Marketing Strategy in the iGaming field in Africa.Strong analytical skills and proficiency in performance analytics and social media management.Strong experience in iGaming Product Marketing.Knowledge of iGaming Industry.Strong project management skills and attention to detail.Excellent communication and collaboration skills.Strong English and French language ability is a plus

REQUIRED SKILLS

Performance monitoring and evaluation, Reporting, Brand management, Web Analytics, Creative design, Product knowledge, Search engine optimization (SEO), Activation campaigns, Digital content development and editing (social media, blogs, etc.), Market research, intelligence

REQUIRED EDUCATION

Bachelor's degree