SALES MANAGER (ELECTRICALS)

JOB TITLE

SALES MANAGER (ELECTRICALS)

NATURE OF JOB

FULL TIME

INDUSTRY

RETAIL

SALARY

ATTRACTIVE AND COMMENSURATE WITH EXPERIENCE

JOB LOCATION

NAIROBI WITH COUNTRYWIDE TRAVEL

DUTIES AND RESPONSIBILITIES

Sales Strategy & Planning

• 
  
• Develop and implement annual and quarterly sales plans aligned with company goals.
  
• Analyze market trends, competitor activity, and customer behavior to identify growth opportunities.
  
• Set sales targets and KPIs for the sales team, ensuring measurable performance.
  
• Forecast sales revenue and prepare actionable reports for senior management.
  

 Business Development & New Opportunities

• 
  
• Identify potential clients, both B2B and B2C, and develop strategies to acquire them.
  
• Negotiate contracts and pricing with new and existing clients.
  
• Explore untapped markets, including industrial, commercial, and residential segments.
  
• Collaborate with marketing to create lead generation campaigns and promotional strategies.
  

Client Relationship Management

• 
  
• Build and maintain strong relationships with key clients and distributors.
  
• Ensure high levels of customer satisfaction through regular follow-ups and problem resolution.
  
• Develop long-term partnerships by understanding client needs and offering tailored solutions.
  
• Address escalations professionally, ensuring client concerns are resolved promptly.
  

Sales Team Leadership & Development

• 
  
• Recruit, train, and mentor a high-performing sales team.
  
• Assign territories and accounts, ensuring fair coverage and maximum revenue potential.
  
• Conduct regular performance reviews, provide coaching, and set professional development plans.
  
• Motivate the team to achieve individual and collective sales targets.
  

Collaboration & Stakeholder Engagement

• 
  
• Work closely with procurement, operations, and product teams to ensure product availability and timely delivery.
  
• Collaborate with marketing to launch campaigns and promotional events.
  
• Coordinate with finance to manage pricing strategies, credit terms, and invoicing.
  
• Attend industry conferences, trade shows, and client meetings to represent the company.
  

Reporting & Performance Monitoring

• 
  
• Track sales performance using CRM tools and other reporting systems.
  
• Provide regular updates to senior management on market trends, challenges, and opportunities.
  
• Identify areas for improvement in sales processes and implement solutions.
  
• Prepare budgets, forecasts, and strategic recommendations to achieve revenue targets.
  

KEY REQUIREMENT SKILLS AND QUALIFICATION

• 
  
• Degree or higher in Sales & Marketing, Business Administration, or related field
  
• Minimum of 5 years’ experience in sales management, preferably in electricals, electronics, or related industries
  
• Proven track record of achieving sales targets and driving revenue growth
  
• Strong leadership, negotiation, and relationship management skills
  
• Excellent communication, presentation, and analytical skills
  
• Willingness to travel across the country as required
  

HOW TO APPLY

• 
  
• If you meet the above qualifications, skills and experience share CV on jobs@britesmanagement.com
  
• Interviews will be carried out on a rolling basis until the position is filled.
  
• Only the shortlisted candidates will be contacted.