Business Development and Outreach Officer

ABOUT THE COMPANY

Optica was formed in 1959 in Nairobi, Kenya. The company has grown steadily to become the largest and leading Optician in East Africa. What began as a one room, 5 staff operation has today grown to 65 + branch operations with 400+ staff. If you're looking to learn, grow, and bring better sight to all - come work with us at Optica and build your career and let us grow together.

JOB SUMMARY

Drive wellness, outreach programs and initiatives with companies, schools, universities, colleges and other institutions, while maintaining strong partner relationships to enhance the organization’s visibility and growth.Qualifications & ExperienceDegree or diploma in Marketing, Business Development, Communications, or related field.2–3 years of experience in business development, wellness and outreach coordination, or corporate partnerships.Experience in healthcare, wellness, NGO programs, or optical/medical outreach is an advantage.

RESPONSIBILITIES

ResponsibilitiesGenerate and execute outreach programs with institutions and community partners.Identify, research, generate, and convert leads through inbound/outbound calls, emails, and visits.Build, negotiate, and finalize partnership agreements aligned with company policies.Serve as liaison during wellness and medical outreach events, ensuring excellent partner experience.Track, measure, and report on outreach performance and co-partnered initiatives.Maintain and nurture long-term relationships with existing partners and explore opportunities for growth.Collaborate with the manager and internal teams to align goals with partner strategies.

REQUIRED SKILLS

Sales strategy, Customer relations, Direct sales, Phone sales, Business to Business (B2B) sales, Market research, intelligence, Marketing, Business development

REQUIRED EDUCATION

Diploma, Associate's degree