HOSPITAL MARKETER

JOB TITLE

HOSPITAL MARKETER

NATURE OF JOB

FULL TIME

INDUSTRY

HEALTHCARE

SALARY

KSHS.50,000

JOB LOCATION

LAVINGTON

DUTIES AND RESPONSIBILITIES

Marketing Strategy Development:

• 
  
• Design, develop, and implement strategic marketing plans to promote hospital services, specialties, and programs.
  
• Align marketing strategies with the hospital’s overall mission, vision, and growth objectives.
  
• Identify new opportunities to expand patient base and enhance service awareness.
  

Digital Marketing & Online Presence Management:

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• Manage hospital digital platforms, including the website, social media accounts, and online advertising campaigns.
  
• Monitor digital engagement metrics, analyze traffic, and optimize online campaigns to maximize visibility and reach.
  
• Ensure content is updated, accurate, and aligned with healthcare compliance standards.
  

Brand Management:

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• Maintain and strengthen the hospital’s brand identity across all marketing materials and communications.
  
• Develop brochures, newsletters, banners, and other promotional materials for both print and digital channels.
  
• Ensure consistent messaging and visual identity in all internal and external communications.
  

 Market Research & Analysis:

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• Conduct market research to understand patient needs, competitors, and industry trends.
  
• Analyze data to assess the effectiveness of marketing campaigns and identify areas for improvement.
  
• Provide insights to hospital management to inform service development and patient engagement strategies.
  

 Patient Engagement & Community Outreach:

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• Plan and execute community health campaigns, awareness programs, and events to build trust and engagement.
  
• Collaborate with healthcare professionals to organize workshops, seminars, and health talks.
  
• Develop patient education materials that communicate the value of hospital services effectively.
  

Stakeholder Relationship Management:

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• Build and maintain strong relationships with patients, healthcare providers, media, and community organizations.
  
• Act as the hospital’s liaison for marketing collaborations, sponsorships, and partnerships.
  
• Coordinate with internal departments to ensure cohesive marketing communication across all hospital services.
  

Reporting & Performance Tracking:

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• Monitor and report on marketing campaign performance, ROI, and patient acquisition metrics.
  
• Prepare regular reports for hospital management with actionable recommendations.
  
• Continuously evaluate and adjust marketing strategies to meet performance goals.
  

Compliance & Ethical Marketing:

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• Ensure all marketing activities comply with healthcare regulations, ethical guidelines, and patient privacy standards.
  
• Stay updated on legal requirements affecting healthcare marketing in Kenya.
  

KEY REQUIREMENT SKILLS AND QUALIFICATION

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• Degree in Marketing, Communications, Public Relations, or a related field
  
• Minimum of 5 years proven experience in marketing within the healthcare sector
  
• Strong knowledge of digital marketing tools and platforms
  
• Excellent written and verbal communication skills
  
• Exceptional presentation, networking, and interpersonal skills
  
• Ability to work independently and as part of a team
  
• Creative thinking and problem-solving abilities
  

HOW TO APPLY

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• If you meet the above qualifications, skills and experience share CV on jobs@britesmanagement.com
  
• Interviews will be carried out on a rolling basis until the position is filled.