Internal Marketing Lead

ABOUT THE COMPANY

The Adaptis Group is a Key Market Leader focusing on Growth and Innovation through its Key portfolio companies across Africa.

JOB SUMMARY

Experience & Competencies4–6 years in marketing, branding, internal communications, or employer branding roles.Strong background in multi-channel campaign execution, content creation, and project management.Proficiency in digital marketing tools, intranet systems, email marketing and CRM platforms.Skilled in stakeholder management, creative direction, and cross-functional collaboration.Data-driven, analytical, and able to optimise marketing outreach based on insights.Excellent communication, storytelling, and organisational skillsEducation & QualificationsBachelor’s degree in Marketing, Communications, Business, or related field.Certifications in Digital Marketing, Internal Communications, or Employer Branding are an added advantage.CIM qualification preferred.

RESPONSIBILITIES

Execute internal marketing strategies and multi-channel campaigns (digital, print, events, activations) to drive engagement and brand consistency.Translate leadership’s vision into actionable marketing programs, ensuring timely delivery of high-quality marketing assets and content.Manage internal brand identity and guidelines, ensuring consistent tone, visuals, and messaging across all communication materials.Develop and oversee content creation for newsletters, intranet, executive communication, reports, videos, presentations, and other internal collateral.Lead digital and internal communication channels, track engagement analytics, and optimise campaigns based on performance insights.Drive employee engagement and corporate communication initiatives in partnership with HR and support employer branding efforts.Plan and execute marketing for corporate events, including town halls, leadership summits, team-building activities, and internal activations.Conduct internal research and analyse campaign performance, providing regular reports (weekly, monthly, quarterly) with insights and improvement recommendations.Manage marketing resources and budget, including procurement of branded materials and ensuring cost-effective execution of projects.Collaborate with business units and mentor junior team members, ensuring seamless cross-functional alignment and leadership support when required

REQUIRED SKILLS

External communication, Brand management, Sales strategy, Project preparation and planning, Training program planning, Event management

REQUIRED EDUCATION

Bachelor's degree