Marketing Consultant (3 Months assignment)
Job summary
To explore specialty tea opportunities Kenya and other countries and to a develop a plan to grow specialty tea segment in Chebango.
Job descriptions & requirements
Job Purpose
To explore specialty tea opportunities Kenya and other countries and to a develop a plan to grow specialty tea segment in Chebango.
Objectives
Market and Product Development
- Conduct market research on trends, prices, competitors, and customer preferences.
- Develop and implement marketing and promotional strategies for tea brands.
- From research, identify and pilot selected specialty tea opportunities.
- Support brand positioning, packaging, and product differentiation.
- Based on outcome, write up a proposal for development of specialty tea
Reporting & Compliance
- Prepare reports, market intelligence reports, and forecasts.
- Ensure compliance with tea industry regulations, quality standards, and export requirements.
- Work closely with production, quality, and logistics teams during the exercise.
Qualifications & Experience
- Diploma or Degree in Marketing, Business Administration, Agribusiness, or related field.
- Minimum 2–5 years’ experience in product and market development, preferably in the tea or other non-alcoholic beverages.
- Knowledge of tea markets is an advantage.
- Excellent negotiation, communication, and presentation skills.
- Proficient in MS Office and sales reporting tools.
Key Competencies
- Strong commercial and market analysis skills
- Customer-focused and results-driven
- Excellent relationship management
- Strategic thinking and problem-solving
- Willingness to travel when required
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