Marketing Manager - Flagship Brands
Bio Food Products Limited
- Minimum Qualification :
Job Description/Requirements
ABOUT THE COMPANY
Bio Food Products Ltd is a dairy company pioneering new concepts in products and packaging within the East African and Sub-Saharan Region since inception. We are currently leading in the functional dairy foods segment in the region and assisting the population in reaping benefits in health. As a leading premium, quality manufacturer in the dairy industry, we strive for a world where everybody has access to safe, clean and healthy food now and in the future.
JOB SUMMARY
The Marketing Manager - Flagship Brands is a strategic and results-oriented leader responsible for developing and executing comprehensive brand strategies. This mid-management role requires a creative problem-solver with strong leadership skills and the ability to work with minimal supervision.We are looking for someone who can;Identify consumer trends, competitor activities, market opportunities, and unmet needs within the category.Utilize insights to inform brand strategies and product development.Develop a comprehensive annual marketing plan aligned with the company's business objectives, encompassing brand building, product launches, market penetration, and customer acquisition and retention for the Flagship BrandsDevelop and manage the budgets allocated to the Flagship brands, ensuring efficient allocation of resources and maximizing return on investment (ROI) for all marketing activities.Mentor and guide junior marketing staff, fostering a culture of continuous learning and professional development.
RESPONSIBILITIES
REQUIRED SKILLS
Market research, intelligence, Project management, Marketing, Competitor and market analysis, Brand management
REQUIRED EDUCATION
Bachelor's degree
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