Marketing & Social Media Assistant

The Marketing & Social Media Officer will support the hotel’s overall marketing strategy through a combination of digital marketing, social media management, content creation and field-based business development activities.1. Social Media & Digital Marketing

• Manage and maintain the hotel’s social media platforms, ensuring consistent and timely posting.

• Create engaging and relevant content, including photos, videos, graphics and written copy.

• Develop and implement social media campaigns and promotional content to increase brand awareness and engagement.

• Respond to online enquiries, comments, messages and reviews in a timely and professional manner.

• Monitor the hotel’s website and overall online presence, ensuring information and promotions remain current.

• Track social media and digital marketing performance and provide regular reports and insights.

2. Field Marketing & Business Development

• Conduct regular field visits to businesses, organizations, institutions and potential clients to promote the hotel’s products and services.

• Identify and pursue new business opportunities, leads and potential corporate partnerships.

• Promote the hotel’s accommodation, conferencing, events, restaurants, banqueting and other services.

• Build and maintain strong relationships with corporate clients, organizations, partners and other key stakeholders.

• Follow up on leads, enquiries and potential business opportunities generated through field marketing activities.

• Participate in events, activations, networking opportunities and other promotional activities.

• Gather market intelligence and provide feedback on customer needs, competitor activities and emerging business opportunities.

3. General Marketing Support

• Support the planning and execution of hotel marketing campaigns and promotions.

• Work closely with the relevant departments to ensure marketing activities support occupancy, revenue and overall business objectives.

• Maintain accurate records of field visits, leads, client interactions and marketing activities.

• Contribute creative ideas for increasing the hotel’s visibility, customer engagement and revenue.

• Achieve agreed marketing and business development targets and provide regular progress updates.