Branch Manager - Eldoret

Role Purpose

• Own and deliver all branch sales targets—monthly, quarterly, and annual.
• Translate company strategy into branch-specific sales plans based on local market dynamics.
• Actively grow branch market share by identifying customer segments, competitors, pricing sensitivities, and demand patterns within the branch catchment area.
• Capitalize on local opportunities through targeted promotions, 3m outreach, partnerships, and proactive selling.
• Lead daily sales execution on the showroom floor, ensuring strong conversion, pricing discipline, and customer engagement.

• Develop a deep understanding of the branch’s local market, including customer profiles, traffic patterns, buying cycles, and competitor activity.
• Regularly gather and share market intelligence with Area Sales Manager and Head of sales and Marketing
• Use local insights to recommend improvements in product focus, promotions, showroom layout, and customer approach.
• Ensure the branch is commercially relevant and competitive within its immediate market environment.

• Build, lead, and retain a high-performing, disciplined, and customer-focused branch team.
• Set clear roles, KPIs, and behavioral standards for all staff.
• Coach and mentor sales consultants on selling skills, product knowledge, customer handling, and compliance.
• Conduct regular performance reviews, one-on-one coaching sessions, and structured training.
• Address underperformance promptly while developing future leaders within the branch.

• Enforce full compliance with all company policies, approval frameworks, and standard operating procedures.
• Ensure strict adherence to pricing, discount approvals, and cash-handling controls.
• Act as the first line of control against fraud, revenue leakage, and operational risk.

• Take full ownership of branch stock accuracy and inventory integrity.
• Ensure all stock movements are correctly captured in the ERP system in real time.
• Conduct cycle counts, support stock takes, and resolve variances swiftly.
• Align stock availability with sales priorities, promotions, and showroom requirements.

• Protect company assets by enforcing proper handling, display, and care of all showroom products.
• Minimize damages through staff training, customer supervision, and preventive controls.
• Ensure timely and accurate reporting of damages in line with company policy.
• Maintain a professional, safe, and well-presented showroom environment.

• Oversee daily branch operations to ensure smooth, efficient, and compliant execution.
• Ensure proper staffing, duty rosters, opening and closing procedures, and operational discipline.
• Resolve customer complaints professionally, protecting both the customer experience and company interests.
• Ensure service delivery reflects customer centricity, premium, trustworthy retail brand.

• Ensure 100% ERP usage compliance for all branch transactions and reporting.
• Eliminate manual workarounds, or undocumented transactions.
• Use ERP data to monitor sales performance, stock accuracy, pricing compliance, and operational health.
• Champion system discipline as a foundation for scalability and control.

• Ensure the showroom consistently meets international retail standards in layout, cleanliness, lighting, pricing visibility, and product presentation.
• Implement and enforce approved showroom checklists and visual merchandising standards.
• Conduct regular showroom audits and corrective actions to maintain world-class presentation.

• Diagnose performance gaps across sales, people, stock, and operations through Velocity walks
• Develop and execute structured improvement plans to elevate branch performance.
• Drive a culture of accountability, ownership, and continuous improvement.

• Sales targets met or exceeded
• A skilled, motivated, and accountable branch team
• Accurate stock records and minimal variances
• Controlled damages and protected assets
• Full ERP compliance with reliable real-time data
• A showroom that consistently meets international retail standards
• A branch that improves quarter-on-quarter—not one that explains underperformance