Job summary
The role also oversees day-to-day operational performance, ensuring that teams meet business, customer service, compliance, and efficiency standards.
Job descriptions & requirements
- Develop and execute sustainable growth strategies.
- Identify new markets, customer segments, products/services, and partnerships that increase revenue and profitability.
- Forge and manage strategic alliances with airlines, travel agencies, and other partners to expand sales channels.
- Lead complex negotiations and close deals that support expansion goals.
- Conduct market research and competitive analysis to pinpoint trends, pricing, and positioning.
- Build detailed business cases and financial models for new initiatives.
- Contribute insights and forecasts for long-term strategic planning.
- Lead the marketing and digital strategy to grow customer awareness and demand. This includes managing digital campaigns, promotions, and branding to drive customer acquisition, conversion and retention.
- Use data and customer feedback to continuously optimize the acquisition funnel and marketing ROI.
- Oversee all retail and service operations across locations.
- Ensure outlets meet commercial and service standards and comply with SOPs, safety, and airport regulations.
- Monitor performance metrics (sales, customer satisfaction, efficiency) and quickly address operational issues.
- Establish, document, and enforce best practices and SOPs.
- Identify bottlenecks (in workflows, inventory, staffing, etc.) and champion solutions such as automation or lean processes.
- Promote continuous improvement culture by regularly reviewing outlet performance, conduct audits, and ensure corrective actions are taken promptly.
- Maintain a pipeline of innovative ideas and projects.
- Pilot-test new products, services, or business models (e.g. digital sales channels or wellness packages) before full rollout.
- Encourage teams to generate revenue-driving ideas.
- Track the progress of pilot projects and scale those that meet performance criteria.
- Work closely with finance, HR, procurement, IT, retail sales, and shop managers to implement business initiatives without duplicating efforts.
- Ensure that any new product launches or expansions are operationally ready.
- Align sales goals with operational capacity and budget constraints.
- Bachelor’s degree in Business Administration, Sales & Marketing, Project Management, or related field
- 7–10+ years of combined experience in business development, sales, or operations management, including at least 3 years in a leadership role.
- Proven track record of generating significant new business and forming strategic partnerships.
- Experience in retail, travel, hospitality, FMCG or wellness sectors is a strong advantage; familiarity with airport operations is highly valued.
- Experience managing multi-location or retail outlets will help ensure operational readiness of expansions.
- Strategic & Commercial Acumen
- Sales & Marketing Expertise
- Negotiation & Relationship Management.
- Operations Management
- Leadership & Project Management.
- Tech Savvy
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