Head of Business Development & Growth(Real Estate & Property)

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Job summary

The Head of Business Development & Growth is responsible for leading the company’s growth strategy across Marketing, Revenue & Data, and Business Development.The role oversees the complete sales and revenue funnel—from generating and tracking leads to improving conversion, growing revenue, forming strategic partnerships, and expanding the property

Min Qualification: Bachelors Experience Level: Mid level Experience Length: 6 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Kenya

Job descriptions & requirements

Key Responsibilities
1.    Growth Strategy & Planning
●    Develop annual and quarterly growth plans aligned with company priorities and          budgets.
●    Set and monitor targets for revenue, occupancy, leads, conversions, partnerships, and portfolio growth.
●    Oversee the full sales funnel, from lead generation to conversion and retention.
●    Review performance, address gaps, and report forecasts and recommendations to the CEO.
2.    Marketing & Customer Acquisition
●    Set the strategy for brand visibility, lead generation, and customer acquisition.
●    Oversee SEO implementation and marketing campaigns.
●    Ensure marketing supports bookings, occupancy, client acquisition, and portfolio         growth.
●    Monitor campaign performance, lead conversion, and acquisition costs.
3.    Revenue & Commercial Performance
●    Set and monitor revenue, occupancy, ADR, RevPAR, and channel targets.
●    Ensure pricing responds to demand, seasonality, and market conditions.
●    Review forecasts, booking trends, promotions, and portfolio performance.
●    Develop recovery plans for underperforming units and improve portfolio returns.
4.    Business Development, Strategic Partnerships & Market Expansion
●    Develop relationships with corporates, NGOs, relocation agencies, property agents,    landlords, developers, and other strategic partners.
●    Create strategies to acquire viable properties, clients, new units, and commercial        partnerships.
●    Identify opportunities to expand into new locations, property segments, and customer markets.
●    Lead strategic pitches, negotiations, and high-value commercial engagements.
●    Set and monitor targets for leads, partnerships, signed agreements, and portfolio growth.
 
5.    Client Retention & Revenue Expansion
●    Develop strategies for client retention, repeat bookings, referrals, renewals, and         additional revenue.
●    Use client feedback and lost opportunities to improve the company’s offering.
●    Align the growth departments around shared targets and priorities.
●    Address cross-departmental challenges and escalate significant commercial risks to    the CEO.
Qualifications & Experience
●    Bachelor’s degree in Business, Marketing, Sales, Commerce, Hospitality, Real Estate or a related field.
●    6 - 8 years’ relevant experience in business development, commercial growth, sales,  revenue management or a related field, including leadership responsibility.
●    Demonstrated ability to manage a sales pipeline, interpret performance data and        develop practical growth plans.
●    Experience in hospitality, property management, real estate or serviced apartments is an advantage.
●    Proven ability to negotiate, influence stakeholders and support high-value commercial agreements.
●    Strong leadership, communication, commercial judgement, problem-solving and         stakeholder-management skills.
Core Competencies
Strategic thinking • Commercial judgement • Sales-funnel management • Revenue           analysis • Data-driven decision-making • Team leadership • Partnership development
•    Negotiation • Forecasting • Client relationship management • Clear reporting

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